Deutsch Appoints Kelsey Hodgkin as Head of Strategy in Los Angeles

Deutsch today announced it has elevated Kelsey Hodgkin as head of strategy to lead strategic planning for all Los Angeles clients.

“Kelsey is a true talent; Her wisdom and passion for storytelling is unparalleled,” says Kim Getty, President of Deutsch’s Los Angeles office. “She brings cultural intelligence to every project she touches and has been an instrumental part of our strategy department for years.”

Hodgkin joined Deutsch in 2014 as EVP, group strategy director, leading strategy work for marquee clients across the agency’s Los Angeles roster. Most recently, she’s spearheaded strategic work for Target’s Back to School and licensing efforts, Tarana Burke’s #MeToo movement and Tile’s first advertising campaign which won two Bronze Lions at Cannes.

“What gets me most excited about this next chapter and about all the possibilities that lie ahead is the brilliant team,” says Hodgkin. “It is a privilege to have the opportunity to lead them with all their diverse and wonderful thinking.”

Hodgkin brings more than 15 years of strategy experience. She has worked in three different countries and four different cities at global agencies including BBH, Ponce Buenos Aires, Modernista! and MullenLowe before arriving to Deutsch. Hodgkin has developed strategies for brands such as Diet Coke, Tesco, British Airways, Google, Amazon, Adidas, and Toms.

Born and raised in London, Hodgkin graduated from the University of Edinburgh with a master’s degree in History.