Dentsu Aegis Network Announces Key Appointments

Dentsu Aegis Network has promoted Michael Law to the role of president of Amplifi. It has also named Andy Donchin as chairman at Amplifi, and Lucas Cridland as chief operating officer for DAN Media, U.S.

DAN Media grew 28% last year, per RECMA. Recent clients include Intel, United Airlines, LVMH, Subway and P&G. With this growth, and to continue its commitment to delivering best-in-class media services, DAN has made these management changes to accelerate its operations across all media agencies. This includes ensuring that Amplifi, its media investment platform, continues to effectively manage its clients’ media spend with market-leading price performance as well as utilising scaled data, technology, and automation solutions to create advantage for clients. At the same time, it will continue to successfully leverage M1, Dentsu Aegis Network’s 100% people-based insights, planning, activation, and measurement platform.

Michael will now lead the overall media investment, productivity and media partnerships strategy for Amplifi, ensuring DAN has a market-leading trading proposition across each of their media disciplines. He previously excelled as EVP, managing director, DAN, U.S. Media Investments.

Andy is a well-respected industry veteran with 30-plus years’ experience holding executive roles at Aegis Media and now DAN. He will continue to focus on commercial relationships and critical media partnerships. He will also be an active leader in business development, managing client relationships from a media investment perspective.

Lucas will oversee DAN Media’s newly formed operations function, inclusive of all platforms, workflows, technology, delivery organisations, and service models that are used to plan, buy, and pay clients’ media activity. He will identify and deliver critically-important work streams across brands to transform the operations workflow. Cridland was previously president, Amplifi, U.S. All report to Doug Ray, chairman of DAN Media.

Doug says: “Amid this significant momentum, we continue to look for new ways to drive more effectiveness for our clients and efficiency for the organisation. At the same time, it’s paramount that we stay ahead of the curve in terms of innovation, ideation and execution. There is a clear evolution happening in our industry, and critically the media marketplace. These important appointments will ensure that we future-proof our capability and provide competitive advantage for our clients. These unique leaders will drive meaningful change across our media buying and operations capabilities. They will ensure that DAN Media is well situated to maintain its leadership status and keep successfully scaling in the ever-changing media-landscape.”