Dead Clever Creativity: Taras Wayner
In the run up to this year's Immortal Awards, each of our inaugural jurors has taken the time to identify a form of creativity outside of the ad sphere that they deem 'dead clever'.
They've all selected a super smart creative idea that they believe will live forever and kicking off the series is Taras Wayner, R/GA's Chief Creative Officer US, who's plumped for an instructional website where artistic geniuses share insights into their crafts...
Masterclass
I believe this has revolutionized the way we learn. It has created a platform where people want to learn. And, it has built a bridge between the Masters, who are usually out of reach, and the everyday person. The design of the experience is simple and easy to use while being incredibly useful.
Anyone can access genius through their online classes, which include Judd Apatow teaching comedy, Spike Lee and Werner Herzog on film making or Aaron Sorkin on screenwriting. You can check out Masterclass here.
Taras Wayner will be judging this year's The Immortal Awards. Entries are now open to all Little Black Book members , so head over to the submissions page to submit your best work. If you aren't a member of Little Black Book yet, then you can subscribe here.
