DDB Singapore Tops Agency of the Year at Advertising Hall of Fame Awards
DDB Group Singapore was the toast of the night at the Advertising Hall of Fame Awards 2015, winning the coveted title of Creative Agency of the Year for a record seventh consecutive year. The agency group’s client StarHub also emerged a big winner, clinching the Brand of the Year title and five additional awards in recognition of its work. The gala dinner and awards ceremony which took place on Thursday November 26, saw DDB Group take the top spot in key people and company categories, securing a total of 13 awards.
In celebrating the industry's best talent, David Tang, President and Chief Executive Officer of DDB Group Singapore was awarded the accolade of Agency Head of the Year, while the Business Lead of the Year was awarded to Tribal Worldwide Singapore’s managing partner, Joshua Lee.
The coveted Creative Team of the Year was given out to the DDB/StarHub creative team which consists of Michael Chin, Sid Lim, Khalid Osman and Lester Lee, for their collaboration on the work for the ‘Home by Homes’ campaign. The entry was judged and awarded based on the idea and strategy, collaboration and team work involved to bring the campaign to life, the extent of impact and the overall brand experience delivered.
David Tang, CEO of DDB Group Singapore commented, “The Hall of Fame is a tribute to our clients and talent who bravely took to smart, adventurous and innovative marketing. We salute and must encourage the talent, the ambition and the drive in our industry. I want to say this: Singapore marketing is alive and kicking on. You can tell who really has the passion and the energy amongst the brand marketers and the agencies. They are the hallmarks for Singapore under the Campaign Awards, StarHub’s campaign ‘Home by Homes’ took home one gold in the category Social Campaign of the Year, and two bronzes across Content Marketing and Transmedia Campaign of the Year. It also bagged a silver for Digital Design of the Year for StarHub.com.
McDonald’s ‘Wake Me Up Before You Go Go… For Breakfast’ picked up one gold in the category Mobile Marketing Campaign of the Year and a bronze for Product Innovation of the Year. Ministry of Communication and Information’s ‘Pioneer Generation’ campaign was awarded a gold for Content Marketing Campaign of the Year. A silver was awarded to Breast Cancer Foundation’s ‘Logos Against Cancer’ campaign in the category of Social Campaign of the Year.
Neil Johnson, Executive Chairman and Chief Creative Officer of DDB Group Singapore said of the agency’s wins, “It’s easy to do great work as a one-off for a single client. It takes incredible passion and stamina to do it year after year after year for a broad roster of clients, and across the whole spectrum of work for Creative, Digital, Social Media and e-Commerce. That’s what makes this year’s awards for DDB Group’s clients, crew and campaigns really special.”
The Singapore Advertising Hall of Fame Awards is a prestigious annual award ceremony organised by the Institute of Advertising Singapore, which recognises excellence and the outstanding achievements of the Singapore advertising industry. This year, the Hall of Fame received 50% more entries and had over 90 finalists across 22 categories.