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DDB San Francisco Says 'Why Wait?' for New Qualcomm Campaign

DDB North America, 8 months, 3 weeks ago

New campaign launches with Qualcomm Invisible Museum installation at CES

DDB San Francisco Says 'Why Wait?' for New Qualcomm Campaign

DDB San Francisco has launched a new campaign for wireless technology company Qualcomm, which includes a set of new videos, as well as the company’s experiential initiative, Qualcomm Invisible Museum, premiering at CES this week.

The new campaign is a continuation of its 'Why Wait' global effort that debuted last spring to establish Qualcomm’s inventive spirit and essential role in driving progress in the mobile industry and beyond. The work targets tech influencers and includes two compelling initiatives: Qualcomm Connections Series (videos) and Qualcomm Invisible Museum (CES installation).

'The Date,' the first video in the Qualcomm Connections Series, follows a couple through a night out in a smart city and smart home, showcasing how Qualcomm technology is shaping the Internet of Things. Two additional videos – 'The Festival' and 'The Terminal' – illustrate Qualcomm’s innovations in mobile and cognitive technology and will launch in February and March this year, respectively. True to the nature of the content, the videos will be connected online across, Instagram, Facebook, YouTube and custom digital units.

Creative Agency

Account Manager: Erin Durbin

Business Director : Kevin Wakefield

Account Director: Meg Graeff

Head of TV / Production: Jon Drawbaugh

Designer: Andre Cabral

Creative Agency: DDB San Francisco

Strategy Director: (Associate) Meghan Tetwiler

Project Manager: (Sr) Amanda Gibson

Chief Strategy Officer: Stuart Hazelwood

Associate Creative Director: Dan Read, Michelle Sjoberg, Aaron Sanchez

Integrated Producer: Adrian Hernandez

Music and Sound

Creative Director: Kelly Bayett

Sound Design: Barking Owl


Editor: Michael Moore and Joel Hopper

Post Production / VFX

Post Production House: Speakeasy (in house DDB content Studio)

Production Company

Director: Ben Tricklebank

Production Company: Tool

Category: It, phones, Av and computers , Network

Genre: Dialogue