DDB San Francisco Says 'Why Wait?' for New Qualcomm Campaign
DDB San Francisco has launched a new campaign for wireless technology company Qualcomm, which includes a set of new videos, as well as the company’s experiential initiative, Qualcomm Invisible Museum, premiering at CES this week.
The new campaign is a continuation of its 'Why Wait' global effort that debuted last spring to establish Qualcomm’s inventive spirit and essential role in driving progress in the mobile industry and beyond. The work targets tech influencers and includes two compelling initiatives: Qualcomm Connections Series (videos) and Qualcomm Invisible Museum (CES installation).
'The Date,' the first video in the Qualcomm Connections Series, follows a couple through a night out in a smart city and smart home, showcasing how Qualcomm technology is shaping the Internet of Things. Two additional videos – 'The Festival' and 'The Terminal' – illustrate Qualcomm’s innovations in mobile and cognitive technology and will launch in February and March this year, respectively. True to the nature of the content, the videos will be connected online across Qualcomm.com/whywait, Instagram, Facebook, YouTube and custom digital units.
Account Manager: Erin Durbin
Business Director : Kevin Wakefield
Account Director: Meg Graeff
Head of TV / Production: Jon Drawbaugh
Designer: Andre Cabral
Creative Agency: DDB San Francisco
Strategy Director: (Associate) Meghan Tetwiler
Project Manager: (Sr) Amanda Gibson
Chief Strategy Officer: Stuart Hazelwood
Associate Creative Director: Dan Read, Michelle Sjoberg, Aaron Sanchez
Integrated Producer: Adrian Hernandez
Music and Sound
Creative Director: Kelly Bayett
Sound Design: Barking Owl
Editor: Michael Moore and Joel Hopper
Post Production / VFX
Post Production House: Speakeasy (in house DDB content Studio)
Director: Ben Tricklebank
Production Company: Tool
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