DDB NY Launches Online Holiday Card

DDB New York has just launch its 2013 "Naughty or Nice" holiday card online and on mobile devices.
 

Santa is known for having a naughty or nice list. But naughty or nice is too black and white for this industry, so DDB New York has added some grey.

 
Employees, clients, prospects and friends will receive the Holiday greeting, which invites viewers to visit the naughty or nice website where they will have four custom typography designs to choose from: nice, nice-ish, naughty, and naughty as hell – depending on what kind of year they’ve had. Users can download an electronic version of the poster to their desktop or mobile devise or fill out their mailing address and DDB New York will deliver a printed poster to remind them of 2013's good deeds or indiscretions.

Credits

Chief Creative Officer – Matt Eastwood
Designer – Brian Gartside
AD – Michael Kushner
Digital AD – Megan Sheehan
CW – Daniel Paredes
Digital Producer – Jamie Templeton
Developer – Tony Seing
Print Production – Kim Oetting
User Experience Designer – Lonnie Mann
Director of Digital Operations – Stacey Mellus
Director of User Experience – Christopher Gierlich
Project Manager – Namita Howard