As the best performing agency, DDB Group Hong Kong has been crowned Best of Show Agency at the Hong Kong MArkies, which took place on Friday 22 April at the Mira Hong Kong. The awards night pitted the best works of Hong Kong’s agencies against each other in an event that celebrated creativity, effectiveness and execution.
Taking the awards by
storm, DDB landed five Golds, two Silvers and one Bronze awards, as well as
four finalists. Trophies were presented to the agency for its work for key
clients McDonald’s, Vita, Landmark and TSL and across a wide spectrum of
categories from Best Idea – Experiential, Best Idea – Customer Engagement, Best
Idea – Launch, Best Idea – Video to Best Idea – Apps.
Carol Lam, Managing Director and Chief Creative
Officer of DDB Group Hong Kong said, “We are thrilled to top the MArkies and to
have done it with big, serious clients. We have always had a reputation for
developing creative solution to help brands achieve great business success. Our
wins tonight are testament to this and we shall keep applying this belief to
every one of our clients.”
The finalists were selected after a
week of intensive judging involving 14 senior marketers, who spent days and
days pouring through almost 600 submissions – a record for the Hong Kong
awards.
The MARKies recognises the most
innovative, creative and effective campaigns or projects spanning Hong Kong’s
entire marketing services industry. From unique one-offs to long-term campaigns
and programmes, the MARKies gives agencies in HK the opportunity to showcase
unique and deserving work of brilliance.
GOLD
LANDMARK Christmas 2015 – Wishes Come True
Category: Best Idea – Apps
VITASOY Stand By Me & A-Z Collectable Packs Campaign
Category: Best Idea – Customer Engagement
McDonald’s Quarter Pounder – A
Surprise in Disguise
Category: Best Idea – Experiential
McDonald's – The Big Mac Karaoke Chant
Category: Best Idea – Video
Category: Best Use of Video
SILVER
LANDMARK Christmas 2015 – Wishes Come True
Category: Best Use of Digital
McDonald's – The Big Mac Karaoke Chant
Category: Best Idea - Content
BRONZE
McDonald’s Create Your Own Taste – My
Signature Burger: The World’s First Patent Burger
Category: Best Idea –
Launch
FINALISTS
LANDMARK Christmas 2015 – Wishes Come True
Category: Best Use of Apps
McDonald’s Quarter Pounder – A
Surprise in Disguise
Category: Best Idea – Retail
Vitasoy – Living in a Yuan Yang World
Catgeory: Best Idea – TV
TSL Jewellery Finger Language
Category: Best Idea – Social