DDB Latina Awarded the Most Creative Network of Ibero-America in El Ojo 2017

Three Grands Prix, more than 120 trophies, 12 winning offices, the three Best Agencies of Ibero-America and four of the Best Local Agencies and Creatives, were some of the recognitions that the Network received during the 20-year celebration of El Ojo de Iberoamérica Festival, which was held this past November 8th, 9th and 10th in the city of Buenos Aires.

After a tough and vigorous competition, Africa was awarded as the Best Agency in Ibero-America and Sergio Gordilho as the Best Creative in the region, followed by Alma DDB by only a three-point difference and DM9DDB on third place. This is how DDB Latina got the three Best Ibero-American Agencies in its team.

Africa, Alma DDB, and DM9DDB each took a Grand Prix for their work on ESPN with Inequality Courts, Netflix with Spanish Lessons, and Walmart with Price on the Jersey in the Sustainable, Interactive and, Promo and Activation categories, respectively.

 

Africa, Alma DDB, DDB Puerto Rico, and DDB Centro Guatemala, took the title of Best Local Agency, while Luis Miguel Messianu, Alvar Suñol, Kike Renta, Jorge Solórzano and Julián Núñez were recognized as the Best Creatives in their respective markets. In addition, DDB Puerto Rico and DDB Centro Guatemala took the award for Best Local Idea.

While Africa, Alma DDB, and DM9DDB conquered most of the awards, DDB Argentina, DDB Spain, Fahrenheit DDB Peru, DDB Centro, DDB Colombia, DDB Puerto Rico, Tribal Peru, Tribal Buenos Aires, and Madison DDB Costa Rica also contributed with impressive recognitions, which were represented in golds, silver, and bronzes.

This is how the pioneer Network in uniting the Latin markets of the world—under a unique vision inspired by culture, not geography—is positioned for the first time as the Best Network in Ibero-America.

"It is a great joy to be part of the DDB Latina family and have the great talent and team which make it up. We hope to continue working as a team and strengthen our creative product," shared Sergio Gordilho.

"It is a great pride that several Network agencies, including Alma DDB, Africa, and DM9DDB, among others, have performed so well and have contributed to DDB Latina achievement to be in the place it deserves," shared Luis Miguel Messianu, Creative Chairman - CEO of Alma DDB.

"I am very pleased, especially for Alvar Suñol and the entire team at Alma, that today we are competing for the top ranking throughout Ibero-America. It is a testimony to the talent and passion of this great team," added Messianu.

“I am proud to see the results of the work and commitment from our Network. It is an extraordinary achievement to rank in the first place at the Festival. This drives us to continue to be focused for what's ahead," concluded Juan Carlos Ortiz, President of DDB Group Latina.

Video of the ceremony: