DDB Hong Kong Appointed as Neutrogena's Digital AOR

Johnson & Johnson has selected DDB Group Hong Kong as its digital agency of record for its Neutrogena brand.        

After a competitive four-way pitch, DDB Group Hong Kong was awarded the assignment, which will see the agency drive the overall digital communications planning, creative and production. The agency expects to launch its first campaign for the brand in the first half of this year.

Mitchell Tan, Head of Tribal Worldwide Hong Kong and Digital Group Head at DDB Group Hong Kong said, “We have put together a suite of digital and social media products and services that are tailored for Neutrogena Hong Kong, and specifically to provide a winning edge. This win also reaffirms DDB’s commitment to building brand leadership for Johnson & Johnson’s Neutrogena in the region.”

Andreas Krasser, Head of Strategy and Innovation at DDB Group Hong Kong added, “We credit this win to the seamless integration between the planning, creative and account teams at DDB Group Hong Kong. All of us were captivated by Neutrogena’s inspiring brand ambition and are now very much looking forward to collaboratively not only grow the business but also leave a mark on the beauty industry.”

Rick Fong, Marketing Director for North Asia – Hong Kong and Taiwan for Neutrogena said, “We were hugely impressed by DDB’s category knowledge and understanding of our business challenges. Their creativity also demonstrated a strategic opportunity to take our brand to the next level. I believe this team can deliver something out of the ordinary for Neutrogena.”