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DDB Hamburg Develops a Receipt That Lasts as Long as an IKEA Product

DDB EMEA, 6 months ago

Agency launches steel, laser-engraved reciepts highlighting IKEA's 25-year warranty on its products

DDB Hamburg Develops a Receipt That Lasts as Long as an IKEA Product

IKEA stands for great design. But not everyone knows that the Swedish furniture store also offers up to 25 years of warranty on some of its products.

DDB Hamburg made an interesting observation: receipts printed on thermal paper do not last that long at all. So DDB developed the first receipt that lasts as long as an IKEA product: the STÅL KVITTO. Made from steel, laser-engraved, and sealed with an impact-resistant finish.

All IKEA FAMILY members that bought a kitchen in Austria after September 2015 received this ultimate proof of IKEA quality, so that they could make warranty claims even 25 years from now – if necessary. 

“We created a situation where people not only talked about IKEA’s design, but also about IKEA’s quality – with nothing more than a receipt,” explains Fabian Roser, Executive Creative Director at DDB Hamburg.

Creative Agency

TV Producer: (Sr) Petra Ahrens

Chief Creative Officer: Eric Schoeffler

Creative Director: Nicolas Schmidt-Fitzner, Jan-Hendrik Scholz

Art Director: Eva Schramm, (Jr) Vitali Wachramejew

Executive Creative Director: Fabian Roser

Creative Agency: DDB Hamburg

Project Manager: Paloma Baron

Senior Copywriter: Thimon Machatzke

Senior Art Director: Christian Baur

Print Producer: Ilka Kunz

Client Servicing: Sönke Bruns


Editor: Michael Thaler, Martin Narr

Post Production / VFX

Post Production House: OPTIX Hamburg GmbH

Head of Production: Thomas Harig

Grade: Paul Breuer

Compositor: Rudi Hensel, Patrick Altmaier

Production Company

Production Company: blmfilm GmbH

Director: Frank Papenbroock

Producer: Leiff Dörre, Katrin Weber, Christian Schleisiek

Category: Furniture , Home appliances

Genre: Stunts