DDB Chicago and State Farm Encourage You to Keep Giving After the Holidays
The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community.
As a way to remind people that the season of giving never ends and highlight the importance of giving back regardless of the time of the year, State Farm and DDB Chicago have created a post-holiday initiative to drive awareness of the continued need to stay involved.
This sentiment is conveyed through 'Don’t You,' a film created by State Farm’s creative agency DDB Chicago. In one seamless camera movement, the creative tells a story that emphasises the need for volunteers year-round.
"I think a lot of us can relate to finding ourselves being more generous during the holidays—to finally finding the time to act on the good intentions we have throughout the year. But once they’re over, we often go back to our normal day-to-day... until the next holiday season. This piece dramatises what that reality looks like for many shelters and places of need. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down,” said Mel Routhier, SVP and Group Creative Director at DDB about the work.
The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement. Creative running across national broadcast, online video, social media, and digital display will drive people to neighborhoodofgood.com where they are able to easily discover and connect with charitable opportunities in their communities. PR and influencers will provide additional support.
Creative Agency: DDB Chicago
Copywriter: Katie Bero
Art Director: Brian Culp
Chief Creative Officer: Ari Weiss, John Maxham
Group Creative Director: Mel Routhier
Group Account Director: Ben Gladstone
Account Executive: Kamerin Elsasser
Chief Production Officer: Diane Jackson
Associate Producer: Jon Frazza
Music Producer: Linda Bres
Executive Art Producer: Suzanne Koller
Group Strategy Director: Jesse Bayer
Production Manager: Zoe Grubbe
Account Supervisor: Oliver Glenn
Executive Producer: Scott Kemper, Amy Turner
Production Company: Anonymous Content & Somesuch & Co.
Executive Producer: Nicky Barnes
Director: Aoife McArdle
Producer: Debbie Ninnis
Edit Company: Final Cut
Editor: Joe Guest
Edit Assistant: Kit Wells, Megan Marie Connolly
Producer: Barbara Healy
Executive Producer: Suzy Ramirez
Post Production / VFX
Post Production Company: MPC
Colourist: George Kyriacou
VFX Supervisor: Peter Smith
Producer: Liz Thuvanuti
2D Lead: Matt Tremaglio, Timo Huber, Steve Koenig, Rob Walker
Colour Producer: Amy Richardson
Executive Producer: Jesse Kurnit
Executive Producer: Mike Gullp, Nick Nash
Audio Post Production: Sound Lounge
Mix: Tom Jucarone
Music Production: Tin Drum Music, David McEwan
Producer: Becca Falborn
Sound Design: Marshall Grupp
Category: Banking , Finance/insurance
Genre: Music performance , People , Storytelling