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DDB Chicago and State Farm Encourage You to Keep Giving After the Holidays

Aoife McArdle directs post-holiday spot set to the tune of the Simple Minds classic 'Don't You (Forget About Me)'

DDB Chicago and State Farm Encourage You to Keep Giving After the Holidays

The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community. 

As a way to remind people that the season of giving never ends and highlight the importance of giving back regardless of the time of the year, State Farm and DDB Chicago have created a post-holiday initiative to drive awareness of the continued need to stay involved.

This sentiment is conveyed through 'Don’t You,' a film created by State Farm’s creative agency DDB Chicago. In one seamless camera movement, the creative tells a story that emphasises the need for volunteers year-round. 

"I think a lot of us can relate to finding ourselves being more generous during the holidays—to finally finding the time to act on the good intentions we have throughout the year. But once they’re over, we often go back to our normal day-to-day... until the next holiday season. This piece dramatises what that reality looks like for many shelters and places of need. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down,” said Mel Routhier, SVP and Group Creative Director at DDB about the work. 

The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement. Creative running across national broadcast, online video, social media, and digital display will drive people to where they are able to easily discover and connect with charitable opportunities in their communities. PR and influencers will provide additional support.

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Creative Agency

Creative Agency: DDB Chicago

Copywriter: Katie Bero

Art Director: Brian Culp

Chief Creative Officer: Ari Weiss, John Maxham

Group Creative Director: Mel Routhier

Group Account Director: Ben Gladstone

Account Executive: Kamerin Elsasser

Chief Production Officer: Diane Jackson

Associate Producer: Jon Frazza

Music Producer: Linda Bres

Executive Art Producer: Suzanne Koller

Group Strategy Director: Jesse Bayer

Production Manager: Zoe Grubbe

Account Supervisor: Oliver Glenn

Executive Producer: Scott Kemper, Amy Turner

Production Company

Production Company: Anonymous Content & Somesuch & Co.

Executive Producer: Nicky Barnes

Director: Aoife McArdle

Producer: Debbie Ninnis


Edit Company: Final Cut

Editor: Joe Guest

Edit Assistant: Kit Wells, Megan Marie Connolly

Producer: Barbara Healy

Executive Producer: Suzy Ramirez

Post Production / VFX

Post Production Company: MPC

Colourist: George Kyriacou

VFX Supervisor: Peter Smith

Producer: Liz Thuvanuti

2D Lead: Matt Tremaglio, Timo Huber, Steve Koenig, Rob Walker

Colour Producer: Amy Richardson

Executive Producer: Jesse Kurnit


Executive Producer: Mike Gullp, Nick Nash

Audio Post Production: Sound Lounge

Mix: Tom Jucarone

Music Production: Tin Drum Music, David McEwan

Producer: Becca Falborn

Sound Design: Marshall Grupp

Category: Banking , Finance/insurance

Genre: Music performance , People , Storytelling