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DDB Canada Brings Mini Beauty on a Mini Budget for New CIL Paint Ads

DDB North America, 10 months ago

Suneeva's Lewis directs tiny decor in new campaign

DDB Canada Brings Mini Beauty on a Mini Budget for New CIL Paint Ads

DDB Canada Toronto has launched a new CIL campaign that shows Canadians they can achieve premium décor results at an affordable price.  With CIL Premium Paint + Primer for just $29, it’s easy to get a premium look without paying a premium price.  

To leverage the small, in a small budget, the agency created a real looking miniature room and gave it a makeover with CIL Premium applied with mini rollers and brushes, plus a few mini design accents like new pillows and lamps.



Creative Agency

Creative Director: David Ross

Art Director: Liam Johnstone

Executive Creative Director: Paul Wallace

Planner: Brandon Smith

Producer: Ella Gruber

Creative Agency: DDB Canada Toronto

Account Executive: Kate-Lynn Merkowsky

Senior Copywriter: Frank Macera

Senior Producer: Lorrie Zwer

Account Supervisor: Kristine Lafreniere

Chief Creation Officer: Cosmo Campbell

Media Agency

Media Agency: PHD Media

Planner: Marianne Desfossés

Music and Sound

Audio Post Production: Boombox Sound

Offline

Edit Assistant: Craig Jay

Editor: Izzy Ehrlich

Post Production / VFX

Colourist: Andrew Exworth @ The Vanity

Finish: Fort York

Online Artist: Ernie Mordak, (Assist) Jason Pererira

Post Production House: Rooster Post Production

Production Company

Director: Lewis

DOP: Stuart Campbell

Production Company: Suneeva

Category: Decorating , Home appliances

Genre: Tabletop