David Mould & Yann Secouet Direct Energetic New Toyota C-HR Spot
Saatchi & Saatchi recently teamed up with 76 to create the launch film for the new C-HR Coupé, described as Toyota’s most important new car for the last 10 years. The collaboration didn’t stop there, with David Mould and Yann Secouet teaming up to direct together for the first time.
76 EP Mark Murrell says: “It was a very challenging brief that needed a bespoke approach to the production. It also helps that these two directors are great friends and very comfortable working together.”
For the directing duo, it was a fantastic opportunity to showcase their different styles and fuse them together to create something as diverse as the car itself.
The film erupts with energy, each distinctive lighting feature or visual effect blending together with the surrounding lifestyle scenes. At the film’s core is the C-HR’s drive that spears through the visual fireworks.
...and for those who didn't know, C-HR is Coupé High Rider.
Account Manager: Chris Murphy
TV Producer: Alex Nicholson
Account Director: Mauro Messina
Senior Creative: Marion Cohen / Bruno Di Lucca
Music and Sound
Sound Design: Chris Southwell @ UNIT
Artist: Calvin Harris - Blame ft. John Newman
Online Editor: Joce Hockings / Alex Hagon
Post Production / VFX
Producer: VFX: Ross Culligan / Magda Krimitsou
Post Production House: UNIT Media
Executive Producer: Ian Luxford @ Unit TV
Flame: Andrew Curtis
Colourist: Scott Harris @ UNIT
Producer: Mark Murrell
Director: David Mould & Yann Secouet
DOP: Tony Brown
Production Designer: Justyna Markowska
Genre: Visual VFX