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David Mould & Yann Secouet Direct Energetic New Toyota C-HR Spot

76 Ltd, 6 months, 1 week ago

Saatchi & Saatchi team up with 76 to create the launch film for the new C-HR Coupé

David Mould & Yann Secouet Direct Energetic New Toyota C-HR Spot

Saatchi & Saatchi recently teamed up with 76 to create the launch film for the new C-HR Coupé, described as Toyota’s most important new car for the last 10 years. The collaboration didn’t stop there, with David Mould and Yann Secouet teaming up to direct together for the first time.

76 EP Mark Murrell says: “It was a very challenging brief that needed a bespoke approach to the production. It also helps that these two directors are great friends and very comfortable working together.”

For the directing duo, it was a fantastic opportunity to showcase their different styles and fuse them together to create something as diverse as the car itself.

The film erupts with energy, each distinctive lighting feature or visual effect blending together with the surrounding lifestyle scenes. At the film’s core is the C-HR’s drive that spears through the visual fireworks.

...and for those who didn't know, C-HR is Coupé High Rider.

Creative Agency

Account Manager: Chris Murphy

TV Producer: Alex Nicholson

Account Director: Mauro Messina

Senior Creative: Marion Cohen / Bruno Di Lucca

Music and Sound

Sound Design: Chris Southwell @ UNIT

Artist: Calvin Harris - Blame ft. John Newman

Offline

Online Editor: Joce Hockings / Alex Hagon

Post Production / VFX

Producer: VFX: Ross Culligan / Magda Krimitsou

Post Production House: UNIT Media

Executive Producer: Ian Luxford @ Unit TV

Flame: Andrew Curtis

Colourist: Scott Harris @ UNIT

Production Company

Producer: Mark Murrell

Director: David Mould & Yann Secouet

DOP: Tony Brown

AD: Griffin

Production Designer: Justyna Markowska

Genre: Visual VFX