Dark Energy's Ben Jones Helps Kick off the Premier League with Real Fans
Barclays campaign kicks off search for a worthy fan to present the trophy in May
Dark Energy Director Ben Jones just completed Barclays last big advertising campaign as the title sponsor of the premier league. The campaign, called 'I am one', will kick off a search for a worthy fan to present the trophy in May to the winning team of England’s top football competition.
The TV ad, created by Havas Sports & Entertainment Cake, focuses on three people who have benefited from Barclays’ sponsorship of the Premier League, such as through ticket giveaways and investment in local football initiatives.
With the help of a voiceover from former England captain Alan Shearer, the ad explains that "you could be the one" to win a chance to present the trophy, as well as win other prizes, through its Spirit of the Game competition.
Barclays’ title sponsorship comes to an end after this season’s climax and the Premier League is not looking for another sponsor. Instead the Premier League has hired Rainey Kelly Campbell Roalfe/Y&R to create ads as it looks to maximise having a "clean" brand around the world. The bank will remain the Premier League’s financial sponsor.
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