Danny DeVito Backs Small Business Owners in Latest QuickBooks Campaign

Today, Monday, December 3rd, QuickBooks announces the latest chapter in its 'BACKING YOU' campaign, which was created with agency of record, TBWA\Chiat\Day LA. The latest iteration of the campaign will feature Golden Globe Award-winning actor, Danny DeVito.

In the light-hearted multi-channel campaign, DeVito acts as coach and advocate for small businesses on behalf of QuickBooks, where he cheers on real small business owners, including an electrician, a personal trainer and a dog groomer/daycare owner with practical advice to help them on their path to success. In the series of short films, QuickBooks’ easy-to-use products are combined with DeVito’s humour to shed light on the common struggles small business owners experience and demonstrates the simplicity of using QuickBooks tools to manage their business and get the time and money they deserve.

This year’s campaign includes a 30-second television anthem called 'Smarter Way' that highlights the real stories of small business owners. As part of the campaign, there are also three 30-second television commercials that profile each of the small business owners as they receive personalised coaching advice from DeVito. In addition, a series of instructional mini web films called 'Danny Teaches' allow DeVito to demonstrate the simplicity of QuickBooks’ product suite in just 15 seconds, reinforcing the ease of use the QuickBooks platform provides mid-market enterprises, small businesses and the self-employed. The campaign will also include radio and multiple social and digital touchpoints.

“Owning a small business can be the most rewarding yet challenging pursuit a person takes on, and we know how much work and effort it takes to keep these businesses afloat and their time is of the utmost importance,” said Dan McCarthy, VP, Global Marketing, Intuit QuickBooks. “When QuickBooks launched ‘BACKING YOU’ last year, we focused on the inspirational stories we hear through our hours of customer-focused research and innovation. This year, we kept with the same ‘BACKING YOU’ message to show small business owners we understand their challenges and to easily show the ease of using QuickBooks products. This new campaign is an entertaining call for small business owners, self-employed and mid-market enterprises to get what they are owed. Nothing is more valuable than time and QuickBooks provides a smarter way to run a small business so owners can get back the time, and money they deserve.”