D&AD Festival Kicks Off with First Round of Pencil Winners
The first set of D&AD Pencil winners for 2017 have been announced today, but entrants will have to wait until the Award Ceremony at Troxy, London this Thursday 27th April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
D&AD President Bruce Duckworth commented: “Over 220 international creative leaders have come to judge the D&AD Professional awards this year and I am thrilled to see the range of Pencils on day one of results. Even at this early stage we are delighted to see the fantastic quality of work coming through from all around the world. Watch this space for even more tomorrow.”
So far the Top 5 ranking countries by Pencils won are:
1. United Kingdom - 38 Pencils
2. United States - 33 Pencils
3. Australia - 17 Pencils
4. France - 9 Pencils
5. Japan, Singapore and Sweden - 7 Pencils
The Top 5 ranking companies so far are:
1. Dentsu - 6 Pencils
2. Fred & Farid - 5 Pencils
3. Great Guns and Clemenger BBDO Melbourne - 4 Pencils
4. Kinetic Singapore, Iconoclast, The New York Times Magazine, CHI&Partners, Ogilvy & Mather Chicago, Ogilvy New York - 3 Pencils
The total number of Pencils awarded in each category are:
- Writing for Design - 6 Pencils
- Outdoor - 21 Pencils
- Crafts for Design - 24 Pencils
- PR - 26 Pencils
- Crafts for Advertising - 32 Pencils
- Creativity for Good - 33 Pencils
- Music Videos - 12 Pencils
- Magazine & Newspaper Design - 23 Pencils
Check out the full list of Day One Pencil winners below
Crafts for Advertising
|
Category: Name |
Entrant Company |
Campaign Name |
Primary Client |
|
Animation & Illustration for
Digital Marketing |
DDB New York |
Dream |
Wildlife Conservation Film Festival |
|
Animation & Illustration for
Digital Marketing |
Goodby Silverstein & Partners |
Make a Masterpiece |
Adobe |
|
Animation & Illustration for
Digital Marketing |
Nexus |
Tripl Stitched |
Tripl Stitched |
|
Animation & Illustration for
Digital Marketing |
Vans |
Vans 50th Anniversary: The Story of
Vans |
Vans |
|
Illustration for Advertising |
BBH London |
Berwick Street |
Berwick Street Traders Society |
|
Illustration for Advertising |
Bleublancrouge |
Assassin's Creed Syndicate |
Ubisoft Canada |
|
Illustration for Advertising |
Cavalcade |
Dinosaurs |
Museum of Natural History Geneva |
|
Illustration for Advertising |
CHI&Partners |
Fortunes Told |
The Sunday Times |
|
Illustration for Advertising |
DENTSU |
Slow Train, Slow Life. ?Get Back,
Tohoku.? |
East Japan Railway Company |
|
Illustration for Advertising |
FRED & FARID |
No More Black Targets |
New York Society for Ethical Culture |
|
Illustration for Advertising |
Kinetic Singapore |
Metalfest Gong 2016 |
The Association of Accredited
Advertising Agents Singapore |
|
Illustration for Advertising |
La Comunidad |
Pinball |
Ferrero Rocher, Argentina |
|
Illustration for Advertising |
McCann Worldgroup Lima |
Human Plants |
Save The Children |
|
Illustration for Advertising |
Ogilvy & Mather India, Gurgaon |
The 100 Pipers Guitar Series |
Pernod Ricard India Pvt. Ltd. |
|
Illustration for Advertising |
Publicis Mexico |
Headaches |
Liomont |
|
Illustration for Advertising |
Saatchi & Saatchi Singapore |
Eyes Will Follow |
Lexus |
|
Illustration for Advertising |
TBWA\Chiat\Day NY |
Animals |
Airbnb |
|
Illustration for Advertising |
The Nine |
Prison of the Head |
Amnesty International |
|
Illustration for Advertising |
The Nine |
Thorough Examination |
No.8 Animal Hospital |
|
Photography for Advertising |
Happiness / FCB |
#NoFilter |
Unicef Global |
|
Photography for Advertising |
Ogilvy Germany |
Switch it off. |
Amnesty International |
|
Photography for Advertising |
Saatchi & Saatchi Singapore |
Burnt |
Birdlife International |
|
Photography for Advertising |
Scholz & Friends |
Urban Melodies |
Berliner Philharmonie |
|
Photography for Advertising |
SS+K |
As American As |
Isaac Lee, Chief Executive Officer |
|
Photography for Advertising |
TBWA\Thailand |
Loving The Night 1 |
McDonald's |
|
Photography for Advertising |
Y&R Dubai |
Be Seen |
The Cartel |
|
Sound Design & Use of Music for
Digital Marketing |
WCRS |
Sound Skills |
Royal Air Force |
|
Sound Design & Use of Music for
Radio Advertising |
DDB Dubai |
Love At First Wash - Date Night |
Henkel |
|
Sound Design & Use of Music for
Radio Advertising |
FCB Joburg |
War of Words |
Netflorist |
|
Typography for Advertising |
Impact BBDO Dubai |
Making Sense of Dyslexia |
Sydlexia |
|
Typography for Advertising |
Ogilvy New York |
Typevoice |
Webby Awards |
|
Typography for Advertising |
Transport for London |
100 Year Anniversary of TfL's
Johnston Typeface |
Transport for London |
Crafts for Design
|
Animation & Illustration for
Websites & Digital Design |
DENTSU INC. |
An Experiment of the
Imagination |
Nikkei Inc. |
|
Animation & Illustration for
Websites & Digital Design |
R/GA Sydney |
Through the Dark |
Google |
|
Animation & Illustration for
Websites & Digital Design |
Wolff Olins |
Telia Company Digital Design |
Telia Company |
|
Illustration for Design |
CHI&Partners |
A Taste of Freedom |
Freedom Brewery |
|
Illustration for Design |
DENTSU |
Life is Electric |
Panasonic Corporation |
|
Illustration for Design |
DENTSU |
SLOW TRAIN, SLOW LIFE. ?Get Back,
Tohoku.? |
EAST JAPAN RAILWAY COMPANY |
|
Illustration for Design |
Good Morning Design |
30 |
Here Is Zine Tokyo |
|
Illustration for Design |
James Joyce |
Le magazine du Monde |
Le magazine Du Monde |
|
Illustration for Design |
Ogilvy & Mather Chicago |
East of Eden |
Steppenwolf Theatre |
|
Illustration for Design |
Ogilvy & Mather Chicago |
One Flew Over the Cuckoo's Nest |
Steppenwolf Theatre |
|
Illustration for Design |
Ogilvy & Mather Chicago |
The Dumbwaiter |
Steppenwolf Theatre |
|
Illustration for Design |
Royal Mail Stamps & Collectibles |
Agatha Christie Stamps |
Royal Mail Stamps & Collectibles |
|
Illustration for Design |
Taxi Studio |
The København Collection |
Carlsberg UK |
|
Photography for Design |
DENTSU |
Get Back, Tohoku. |
EAST JAPAN RAILWAY COMPANY |
|
Photography for Design |
Estudio Javier Jaén |
After the Blow |
de Volkskrant |
|
Photography for Design |
Kinetic Singapore |
Rubbish Issue No.5 In the Name of the
Father |
Holycrap.sg |
|
Sound Design & Use of Music for
Websites & Digital Design |
Ogilvy & Mather New Zealand |
A Kauri Cries |
Auckland City Council |
|
Typefaces |
Ek Type |
Baloo |
Open Source through Google |
|
Typefaces |
For The People |
20th Biennale of Sydney Display
Typeface |
Biennale of Sydney |
|
Typefaces |
Interbrand Milan |
Juventus Fans: Black and White DNA |
Juventus Football Club |
|
Typography for Design |
Do Not Design |
National University of Singapore,
Department of Architecture |
National University of Singapore,
Department of Architecture |
|
Typography for Design |
For The People |
20th Biennale of Sydney |
Biennale of Sydney |
|
Typography for Design |
Jones Knowles Ritchie |
Budweiser Prohibition |
Marcela Garcia |
|
Typography for Design |
Sutherl&Smith |
Eeormoo? |
Sutherl&Smith |
Creativity for Good
|
Advertising & Marketing
Communications /Not for Profit |
180LA |
UNICEF - Unfairy Tales |
UNICEF |
|
Advertising & Marketing
Communications /Not for Profit |
Clemenger BBDO Melbourne |
Meet Graham |
Transport Accident Commission
(Victoria) |
|
Advertising & Marketing
Communications /Not for Profit |
DAVID Buenos Aires |
MANBOOBS4BOOBS |
MACMA |
|
Advertising & Marketing
Communications /Not for Profit |
J. Walter Thompson Canada |
#20MinutesofActionforChange |
Todd Minerson |
|
Advertising & Marketing
Communications /Not for Profit |
TBWA\ Shanghai |
Signemoji |
China Association of the Deaf |
|
Advertising & Marketing
Communications/Brand |
&Co./NoA |
The DNA Journey |
Momondo |
|
Advertising & Marketing
Communications/Brand |
AMVBBDO |
BLOOD |
SCA REDFIT |
|
Advertising & Marketing
Communications/Brand |
AMVBBDO |
The Light Side of Disability |
Mars Chocolate |
|
Advertising & Marketing
Communications/Brand |
BBDO India |
Dads #ShareTheLoad (Integrated Case) |
P&G India |
|
Advertising & Marketing
Communications/Brand |
FRED & FARID |
Libé des réfugiés |
Libération |
|
Advertising & Marketing
Communications/Brand |
J. Walter Thompson Costa Rica |
The Second Scoreboard |
Teletica, Inamu, Fedefutbol |
|
Advertising & Marketing
Communications/Brand |
McCann New York |
Make What's Next |
Microsoft |
|
Advertising & Marketing
Communications/Brand |
Ogilvy & Mather Cape Town |
Amarok Test Drives For Good |
Tarryn Knight |
|
Advertising & Marketing
Communications/Brand |
Ogilvy & Mather, Mumbai |
Savlon Healthy Hands Chalk Sticks |
ITC Savlon |
|
Advertising & Marketing Communications/Brand |
Ogilvy and Mather |
No Baby Unhugged |
Kimberly-Clark |
|
Advertising & Marketing
Communications/Brand |
RBK Communication |
Aland Index Initiative |
Ålandsbanken |
|
Advertising & Marketing
Communications/Brand |
Saatchi & Saatchi Sydney |
LandCruiser Emergency Network |
Toyota Motor Corporation Australia |
|
Advertising & Marketing
Communications/Brand |
We Believers |
Edible Six Pack Rings |
Saltwater Brewery |
|
Design/Brands |
Clemenger BBDO Wellington |
The Conscious Crossing |
KiwiRail |
|
Design/Not for Profit |
McCann London |
Reality Xmas |
Doctors of The World |
|
Design/Not for Profit |
Ogilvy Group Thailand |
Behind the leather |
People for the Ethical Treatment of
Animals |
|
Product Design |
GreatWorks / Akestam Holst |
The Humanium Metal Initiative |
IM Swedish Development Partner |
|
Product Design |
J. Walter Thompson Colombia |
Lifesaver Backpack |
Casa Luker |
|
Product Design |
Leo Burnett Sydney |
brainBAND |
Samsung Australia |
|
Product Design |
Marcel Sydney |
Air-Ink |
HEINEKEN Asia Pacific Pte. Ltd. |
|
Product Design |
McCann Melbourne |
YMCA Playnasium |
YMCA Victoria |
|
Product Design |
Serviceplan/Serviceplan Korea |
DOT. The first Braille Smartwatch. |
Dot Incorporation |
|
Service Design |
J. Walter Thompson India |
Blood Banking |
Indian Red Cross Society |
|
Service Design |
KING |
Let's Talk |
Cloetta |
|
Service Innovations |
Burson-Marsteller |
Air View |
Blueair |
|
Service Innovations |
Leo Burnett Melbourne |
Reword |
Headspace |
|
Service Innovations |
Saatchi & Saatchi London |
Sea Hero Quest |
Deutsche Telekom |
|
Service Innovations |
Saatchi & Saatchi Sydney |
LandCruiser Emergency Network |
Toyota Motor Corporation Australia |
Magazine and Newspaper Design
|
Consumer Magazines |
Alex Hunting Studio |
Kinfolk Magazine Issue 23 |
Kinfolk Magazine |
|
Consumer Magazines |
Bloomberg Businessweek |
Bloomberg Businessweek: The
Electorate |
N/A |
|
Consumer Magazines |
The New York Times Magazine |
The New York Times Magazine / High
Life |
The New York Times |
|
Consumer Magazines |
Vanity Fair |
Vanity Fair Issues |
Vanity Fair |
|
Independent Magazines |
Atlas |
Elephant magazine |
Elephant Publishing Ltd |
|
Independent Magazines |
Avaunt Magazine |
Avaunt Magazine Issue 4 |
Avaunt Magazine |
|
Independent Magazines |
Buffalo Zine |
Buffalo Zine No. 4 |
Buffalo Zine |
|
Independent Magazines |
COMPOST Publisher |
COMPOST |
COMPOST MAGAZINE |
|
Independent Magazines |
Field Projects |
Creative Direction of Port magazine
issue 18 |
Port Magazine |
|
Independent Magazines |
Kinetic Singapore |
Rubbish Issue No.5 In the Name of the
Father |
Holycrap.sg |
|
Independent Magazines |
MacGuffin |
MacGuffin Magazine |
MacGuffin |
|
Independent Magazines |
Parterre de Rois |
Parterre de Rois |
Parterre de Rois |
|
Independent Magazines |
Sabat Magazine |
Sabat Magazine - The Mother Issue |
Sabat Magazine |
|
Independent Magazines |
The Gentlewoman |
The Gentlewoman |
The Gentlewoman |
|
Magazine Front Covers |
New York Magazine |
Issue 04(16): Single Ladies |
New York Magazine |
|
Magazine Front Covers |
New York Magazine |
Issue 22(16): Trump |
New York Magazine |
|
Magazine Front Covers |
Parterre de Rois |
Parterre de Rois |
Parterre de Rois |
|
Magazine Front Covers |
The Gentlewoman |
The Gentlewoman |
The Gentlewoman |
|
Magazine Front Covers |
The New York Times Magazine |
The New York Times Magazine / Covers |
The New York Times |
|
Newspaper Front Covers |
The Guardian |
The Panama Papers |
The Guardian |
|
Newspaper Supplements |
Gruppo Editoriale L'Espresso |
ROBINSON - la Repubblica |
La Repubblica |
|
Print with Digital/Magazines |
The New York Times Magazine |
The New York Times Magazine / The
Music Issue |
The New York Times |
|
Trade Magazines |
Seite Zwei - Branding & Design |
Beauty and the Abyss Magazine |
Vienna Tourist Board |
Music Videos
|
Cinematography for Music Videos |
Great Guns LTD |
False Alarm |
Universal /Republic Records In
Association With Intel |
|
Cinematography for Music Videos |
Iconoclast |
Gosh - Jamie XX - Romain Gavras |
Young Turks Recordings Ltd |
|
Direction for Music Videos |
Great Guns |
False Alarm |
Universal /Republic Records In
Association With Intel |
|
Direction for Music Videos |
Great Guns |
Kolshik |
Leningrad |
|
Direction for Music Videos |
Iconoclast |
Gosh - Jamie XX - Romain Gavras |
Young Turks Recordings |
|
Direction for Music Videos |
Park Pictures |
The One Moment |
OKGO |
|
Music Videos |
Great Guns |
Kolshik |
Leningrad |
|
Music Videos |
Iconoclast |
Gosh - Jamie XX |
Young Turks Recordings |
|
Music Videos |
Pomp&Clout |
Young Thug - Wyclef John |
Atlantic Records |
|
Music Videos |
PRETTYBIRD |
Coldplay - "Up&Up" |
Coldplay |
|
Production Design for Music Videos |
Pulse Films |
Bonobo 'No Reason' |
Bonobo |
|
Special Effects for Music Videos |
PRETTYBIRD |
Coldplay - "Up&Up" |
Coldplay |
Outdoor Advertising
|
Ambient |
BBH Singapore |
Nike Unlimited Stadium |
Nike |
|
Ambient |
Clemenger BBDO Melbourne |
Meet Graham |
Transport Accident Commission
(Victoria) |
|
Ambient |
FCB Chicago |
The Baby Stroller Test-Ride by
Contours |
Kolcraft |
|
Ambient |
Ogilvy New York |
The Refugee Nation |
Amnesty International |
|
Ambient |
SHACKLETON |
No Metro |
Sony Pictures Spain |
|
Ambient |
TRY |
The Reversed Trailer |
HARALD A. MØLLER / VOLKSWAGEN NORWAY |
|
Outdoor Advertising/Tactical |
CJ WORX |
The Unusual Football Field Project |
AP THAILAND |
|
Poster Advertising Campaigns |
Anomaly |
Make Love Not Walls |
Diesel |
|
Poster Advertising Campaigns |
CHI&Partners |
Fortunes Told |
The Sunday Times |
|
Poster Advertising Campaigns |
Cossette |
No Shame |
Easy. |
|
Poster Advertising Campaigns |
DDB DUBAI |
FINDING HER |
UN WOMEN EGYPT |
|
Poster Advertising Campaigns |
F/Nazca Saatchi & Saatchi |
Everything in Black&White |
Leica Gallery São Paulo |
|
Poster Advertising Campaigns |
FRED & FARID |
No More Black Targets |
New York Society for Ethical Culture |
|
Poster Advertising Campaigns |
Grey London |
Chav/Bed/War |
Tate Britain |
|
Poster Advertising Campaigns |
Impact BBDO Dubai |
Kol Nokta Btefrek |
Law Andak Dam |
|
Poster Advertising Campaigns |
Leith |
IRN-BRU - It makes no sense |
IRN-BRU |
|
Poster Advertising Campaigns |
Scholz & Friends |
Newspaper Stack |
Der Tagesspiegel |
|
Poster Advertising Campaigns |
Spotify |
Thanks, 2016. It's been weird. |
Spotify |
|
Poster Advertising/Enhanced Posters |
These Days |
Keep Hope Alive |
Child Focus |
|
Poster Advertising/Existing Sites |
DENTSU |
Get Back, Tohoku |
EAST JAPAN RAILWAY COMPANY |
|
Poster Advertising/Free Format |
TBWA\Paris |
The King of Drive-Thrus |
McDonald's |
PR
|
Creative B2B Campaign* |
RBK Communication |
Aland Index Initiative |
Ålandsbanken |
|
Creative B2C Campaign* |
Forsman & Bodenfors |
Marriage Market Takeover |
SK-II |
|
Creative B2C Campaign* |
TBWA\Melbourne |
ANZ POCKET MONEY |
ANZ |
|
Creative Use of Media |
FRED & FARID |
Libé des réfugiés |
Libération |
|
Creative Use of Media |
Havas Shanghai |
SMS Last Words |
Global Road Safety |
|
Creative Use of Media |
McCann London |
Reality Xmas |
Doctors of The World |
|
Creative Use of Media |
Publicis London |
Doors Of Thrones |
Tourism Ireland |
|
Creative Use of Media |
Saatchi & Saatchi New York |
Bradshaw Stain |
Procter & Gamble |
|
Crisis Management |
Sancho BBDO |
Holy Water |
Ministry of Environment and
Sustainable Development |
|
In-Market Campaign |
FRED & FARID |
Libé des réfugiés |
Libération |
|
In-Market Campaign |
We Believers |
Edible Six Pack Rings |
Saltwater Brewery |
|
Integrated Campaign |
BBDO India |
Dads #ShareTheLoad (Integrated Case) |
P&G India |
|
Integrated Campaign |
Clemenger BBDO Melbourne |
Meet Graham |
Transport Accident Commission
(Victoria) |
|
Integrated Campaign |
Saatchi & Saatchi New York |
Bradshaw Stain |
Procter & Gamble |
|
Multi-Market Campaign |
INGO Stockholm |
The Swedish Number |
The Swedish Tourist Association |
|
Public Affairs Campaign |
CJ WORX |
The Unusual Football Field Project |
AP THAILAND |
|
Public Affairs Campaign |
Clemenger BBDO Melbourne |
Meet Graham |
Transport Accident Commission
(Victoria) |
|
Public Affairs Campaign |
Grey London |
#JoinTheHerd |
WildAid |
|
Public Affairs Campaign |
McCann Spain |
Children´s election |
Save the Children |
|
Public Affairs Campaign |
TBWA\SANTIAGO MANGADA PUNO |
CORRECTING HISTORY |
The Campaign Against the Return of
the Marcoses to Malacanang or CARMMA |
|
Use of Digital & Social Media |
&Co./NoA |
The DNA Journey |
momondo |
|
Use of Digital & Social Media |
DAVID buenos aires |
MANBOOBS4BOOBS |
MACMA |
|
Use of Digital & Social Media |
Leo Burnett Melbourne |
Reword |
Headspace |
|
Use of Events |
Ogilvy New York |
The Refugee Nation |
Amnesty International |
|
Use of Media Relations |
BMF |
You've Gotta Have a Team |
Football Federation of Australia |
|
Use of Media Relations |
INGO Stockholm |
The Swedish Number |
The Swedish Tourist Association |
Writing for Design
|
Writing for Brand Experiences &
Environments |
Apple |
WWDC 2016 |
Apple |
|
Writing for Branding Schemes |
LOVE |
Jacamo Real-Man Manual |
N Brown |
|
Writing for Digital Platforms |
BWM Dentsu Sydney |
Premmie Proud |
BabyLove |
|
Writing for Digital Platforms |
Jigsaw |
Sideways Dictionary |
Jigsaw |
|
Writing for Printed Materials &
Graphic Communications |
Geometry Global Cape Town and Ogilvy
& Mather Cape Town |
The Slave Calendar |
Melody Kleinsmith |
|
Writing for Websites |
Joe Coleman Copywriting |
getcoleman.com website |
Joe Coleman Copywriting |
