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Dad Braves a Tween Pop Concert Alone in New Samsung Spot

Leo Burnett Chicago , 4 months, 2 weeks ago

Leo Burnett Chicago launches latest spot for the Galaxy S7 Edition

Dad Braves a Tween Pop Concert Alone in New Samsung Spot

Today, Samsung debuted a new spot “Tween Pop” by Leo Burnett Chicago. It is the first Samsung ad showcasing the full integration of Galaxy S7 devices including the S7 Edge, the Gear 360 camera and the Gear VR headset.

In “Tween Pop,” meet a dad braving throngs of screaming tweens at up-and-coming boy band After Romeo* concert. His arm tirelessly props up a Samsung Gear 360 camera through the entire show. This heroic dad returns home to immerse his sick child into the concert she missed via a VR experience. Her sneeze-infused delight virtually attending the concert from her bedroom is one for the books.

Creative Agency

Chief Creative Officer: Britt Nolan

Creative Director: Gordy Sang and Brian Siedband

Copywriter: Matt Mortimer

Art Director: Luis Marques

Executive Creative Director: Matt Blitz

Account Director: Radim Svoboda, Richard Bookey, Huy Ngo

Producer: Keith Jamerson

Creative Agency: Leo Burnett Chicago

Strategy: Kara Yang, Chris Bridgland

Music and Sound

Music Production: Chris Clark, Kalie Riemer


Edit Assistant: Grant Hall

Edit Company: Exile

Editor: Grant Surmi

Executive Producer: Carol Lynn Weaver

Post Production / VFX

Colourist: Mark Gethin

Executive Producer: Elexis Stearn

Post Production House: MPC

Producer: Abisayo Adejare

Production Company

Director: John Hillcoat

DOP: Philippe Le Sourd

Executive Producer: Jeff Baron

Line Producer: Scott Craig

Production Company: Stink

Category: It, phones, Av and computers , Phones

Genre: Comedy