In a fast start to 2019, Cummins&Partners Sydney has been engaged by Hachette Australia.
One
of the leading publishing houses in the world, Hachette has a massive
publishing program in 2019, including new books by Peter FitzSimons,
Flea, Stephen King, Matt Okine, Adrian McKinty, Favel Parrett, Michael
Robotham, Sally Rugg, Valerie Taylor and Malala Yousafzai to name just a
few.
Says Justin Ractliffe, Managing Director
of Hachette Australia: "At Hachette our mission is to identity, develop
and publish the best writers and illustrators and to work with them to
passionately promote and sell their books.
"We thought hard about the agency partner we wanted to work with to
help us achieve this and Cummins&Partners demonstrated the fresh
thinking, talent and energy we were looking for. We have some very
exciting launches coming up this year and we're thrilled about working
with Sean, Kirsty and the C&P team to bring our books to readers
with the same world-class creativity and ambition that our authors bring
to their work."
Adds Kirsty Muddle,
Managing Director of Cummins&Partners Sydney: "It was pretty clear
pretty quickly to us that Hachette were our kind of client and an
exciting challenge. We are already into creative development and really
enjoying the opportunity."
Cummins&Partners
was ranked Number 1 Creative Agency for 2018 in Australia and Number 15
Globally in the 2018 Best Ads Rankings. The agency received numerous
Independent Agency of the Year Awards in 2018, along with Kirsty Muddle
being named B&T 2018 Advertising Woman of the Year.
Hachette
Australia is the publisher of some of the most popular and acclaimed
writers from Australia and around the world. As well as the
aforementioned, these authors include Margaret Atwood, Enid Blyton,
Geraldine Brooks, Neil Gaiman, John Grisham, Tom Keneally, JK Rowling,
Nora Roberts, Shaun Tan, Jessica Townsend and Donna Tartt. The Hachette
Publishing Group is a global company made up of several publishing
houses and its history stretches back as far as 1768, when John Murray
was founded.