Is your conference panel entirely composed of
straight white men? Are you getting called out for it on Twitter? Do
you need a quick and easy way look like you're politically correct
without actually doing anything meaningful? Well, you're in luck!
Announcing: rentaminority.com,
an "Uber for Diversity". With rentaminority.com you'll get ethics with
our ethnics, ticks with our chicks, and praise with our gays!
Rent-A-Minority will begin by catering to conference organizers but then
expand its services laterally.
The site has been launched out of Cummins&Partners New York, created by CSO and partner, Arwa Mahdawi.
Says Mahdawi: "Rentaminority.com occupies a sweet spot in
the convergence of two trends: 1) the lets-talk-about-diversity economy;
and 2) the on-demand economy. Technology means you can get anything
delivered to you in minutes. So why not a minority?
"'Diversity' has become a massive buzzword in the
ad/tech/media industry. We talk endlessly about it but never actually do
anything meaningful about it. There has become a very depressing cycle
where 1) conference speakers are announced; 2) Twitter points out
vociferously that all the conference speakers are white men; 3)
conference tries to scramble to find a woman or a non-white person to
make themselves look good; 4) conference organizers then pat themselves
on the back. "Oh but it is so hard to find good speakers who are not
white men" is the excuse usually proffered. As Google is too hard for
these people to understand, I thought I'd start an idiot-proof diversity
delivery service."
Are you the type of person who needs rentaminority.com???
cummins&partners
is an independent agency that values independent thinking. Rentaminority.com is a side project that has come out of
cummins&partner's policy of encouraging its employees to pursue
their passion projects. It is not affiliated with any client.