Cummins&Partners has announced a number of
changes and promotions across its strategy, client and management teams
in its Melbourne office.
Tom Ward (right), who joined C&P in
2015 as managing director, will move into the national chief strategy
officer and take control of the 10-strong integrated strategy team.
Ward, who
replaces former CSO Adam Ferrier, who announced his departure back in March,
has nearly 20 years experience across strategy and client service
roles, including as head of strategy and insight at GPY&R and
leadership roles at Naked Communications, Clemenger BBDO and TBWA
London.
Says Ward: "It's been incredibly rewarding and exciting to lead the
flagship Melbourne office and drive growth across our integrated
services model - , and I'm really excited to go back to my planning
roots and focus more closely on continuing to build the best, most
integrated strategic offering in Australia."
Ward's move further strengthens the team after the recent addition of Lucy Cochran as strategy lead.
C&P
has also promoted Katie Firth (centre) to client services director and
the management team, with a growth remit to expand their client
engagements and services model. With 12 years experience in advertising,
Firth also joined in 2015 after previous client leadership stints with
CHE Proximity, TBWA and Publicis.
Says Firth: "I'm thrilled to be
working with Tom and CJ on the management team to help build a
best-in-class capability for our clients' creative:media needs. C&P
is one of the most innovative independent agencies in Australia with an
amazing track record, a great bunch of talented people, and I look
forward to working with the team to help take the business to the next
level."
Chris Jeffares (above, left), CEO at
Cummins&Partners, will take on the day-to-day management of the
Melbourne-office having also recently hired Dan Ingall as managing
director of its Sydney operation, working closely with Tom Martin and
Julian Schreiber as co-executive creative directors.
Says
Jeffares: "It's always exciting when you can promote from within to
drive the agency forward and Tom and Firthy are brilliant operators.
They have thrived at the agency because of the diversity of their skills
and passion for clients and creativity."
All moves are effective immediately.