Cummins&Partners has lured one of the rising
stars of the media industry, Johnny Corpuz (left), back from overseas
to boost its strategic channel planning capability and further grow its
creative:media product offering.
"Our ambition is clear and
simple and that is to continue to seamlessly embed the 'art of context'
into our planning capability and creative output. There is no doubt that
many clients are extremely open to great creative and media thinking in
one place. The challenge is getting talented thinkers from both
backgrounds working together. An advertising agency hiring a couple of
media buyers doesn't deliver that. Neither does a media-buying agency
with predetermined agency deals hiring a couple of production people.
John is exactly the kind of talent required - a dynamic and proven
thinker with a great strategic background in leading media agencies,
both here and overseas, so to lure him back home is a great coup."
During his time in the US, Corpuz led global strategy for Reckitt
Benckiser and spearheaded Calvin Klein's 2015 award winning campaign
#mycalvins, which catapulted the brand to increased brand relevance and
global market share. Most recently, he was instrumental in Vizeum New
York's largest new business win to date - 21st Century Fox.
Says Corpuz: "I am absolutely thrilled to join Cummins&Partners, true
disruptors in the agency space and full of inspiring and talented
people. With such strong creative output already in market, it is a very
exciting time to come on board and continue the momentum."