One of Australia's leading planners, Michael
Hyde, has joined Cummins&Partners as head of brand strategy,
following an incredible run of new business success driven by the
agency's full service offering across creative and media.
Hyde is
a highly respected and experienced integrated strategic thinker, having
worked across creative and media over his 18 years in the industry. He
was most recently planning director at Y&R Melbourne and prior to
that headed up strategy at Carat following 6 years at Clemenger BBDO,
Melbourne. Over his career, Hyde has won multiple effectiveness and
creative awards for clients ranging from Four'n Twenty to Schweppes to
Public Transport Victoria, Defence Force Recruiting and many more in
between.