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Cracker Barrel Mac & Cheese Enjoys an Award Worth Winning in New Spots

Crispin Porter + Bogusky Boulder, 5 months, 2 weeks ago

CP+B introduces 'Trophy Man' in new campaign directed by Milana Vayntrub

Cracker Barrel Mac & Cheese Enjoys an Award Worth Winning in New Spots

CP+B is launching a new TV campaign titled 'Award Worth Winning’ which introduces Cracker Barrel Macaroni & Cheese, a new product that puts award-winning Cracker Barrel cheddar in a new boxed macaroni and cheese. Using the cheddar’s 60-year award-winning history, the campaign centers on the idea that Cracker Barrel cheese outranks other awards.

The 30 and 15 second TV spots feature Trophy Man, a Cracker Barrel Macaroni & Cheese superfan, who takes a lighthearted and critical eye at all the competitions out there – from dog shows to bowling tournaments to spelling bees – to show that the most important award is for delicious cheddar. The campaign is also supported by digital, in-store and social efforts.

Creative Agency

Chief Creative Officer: Ralph Watson

Copywriter: Mona Hasan

Art Director: Stephanie Kohnen

Executive Creative Director: Adam Chasnow

Head of TV / Production: Kate Hildebrant

Creative Agency: CP+B

Integrated Producer: Annie Turlay

Music and Sound

Composer: David Wolfert/Joel Simon

Executive Producer: Susie Boyajan, Joel Simon

Music Production: JSM Music

Sound Mix: Matt Miller @ Lime Studios


Edit Assistant: Matt Corliss

Edit Company: The Now Corporation, NY

Editor: Owen Plotkin

Producer: Nancy Finn

Post Production / VFX

Colourist: Stefan Sonnenfeld

Executive Producer: Robert Owens, Rhubie Jovanov

Flame: Wensen Ho

Flame Artists: Cecile Tecson

Flame Assist: Justin Monnier

Post Production House: Method Studios

Producer: Cara Lehr, Adam Van Wagoner

Telecine: CO3

Production Company

Director: Milana Vayntrub

DOP: Kai Saul

Executive Producer: Nancy Hacohen and Dan Duffy

Line Producer: Joshua Goldstein

Production Company: Hungry Man, LA

Category: Food , Fruit and vegetables

Genre: Comedy