Crispin Porter Bogusky has launched a new spot for Applebee’s. The spot introduces the new "Spirited Cuisine" dishes, which are made with a touch of whisky, wine, and beer. Entitled "Showboatin Chef," the spot is the latest chapter in our ongoing "See you tomorrow" story, and highlights the culinary skill necessary to make the new Napa Chicken & Portobellos, Double Barrel Whisky Sirloins, and Brewpub Pretzels & Beer Cheese Dip.
And what better way to convey that skill than by enlisting the services of 19-time world “flair bartending” champion Christian Delpech? The spot shows “Chef Christian” preparing the new dishes with jaw-dropping skill and style. He expertly flips bottles, utensils, and ingredients, all while the voiceover calls him out on his impressive yet over-the-top antics. The :30 launched on TV yesterday, while the :60 below launched online.
FORMAL CLIENT NAME: Applebee's
CAMPAIGN TITLE: Spirited Cuisine
EXECUTION TITLE: "Showboatin' Chef"
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
CHIEF EXECUTIVE OFFICER: Andrew Keller
VP/EXECUTIVE CREATIVE DIRECTOR(s): Mark Taylor/Steve Babcock
VP/CREATIVE DIRECTOR: Allen Richardson
CREATIVE DIRECTOR: Scott Macgregor
ASSOCIATE CREATIVE DIRECTOR/WRITER: Rich Ford
SR. ART DIRECTOR: David Gonsalves
PRINT PRODUCER: Tyler Christenson
INTEGRATED HEAD OF VIDEO: Chad Hopenwasser
EXECUTIVE INTEGRATED PRODUCER, VIDEO: Aaron Kovan
INTEGRATED PRODUCER, VIDEO: Annie Turlay
PRODUCTION COMPANY & CITY: Community Films, LA
DIRECTOR: Jared Hess
EXECUTIVE PRODUCER/HOP (PRODUCTION CO): Lizzie Schwartz, Carl Swan
PRODUCER (PRODUCTION CO): Lisa Shaw
DIRECTOR OF PHOTOGRAPHY: David Lanzenberg
POST PRODUCTION COMPANY & CITY: Method Studios, Santa Monica
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