CP+B Spot for Back to School Best Buy

As ‘America's Back to School Techfitter’, Best Buy wants to ensure that students have the latest tools to equip themselves for the journey, giving them the confidence to start the school year right. To illustrate this, Crispin Porter + Bogusky found real students and surprised them with personalized Best Buys, which they tech-fit to their academic interests. This, the agency's final spot in the campaign, features Tim Kong, an aspiring video game designer.

 

Credits

FORMAL CLIENT NAME: Best Buy
AGENCY: CP+B
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EXECUTIVE CREATIVE DIRECTOR: Bob Winter
CREATIVE DIRECTOR: Dave Cook
ASSOCIATE CREATIVE DIRECTOR: Jamin Duncan
SR. COPYWRITER: Rajeev Basu, Mik Malunik, Graham McCann
SR. ART DIRECTOR: Asan Aslam
VP DIRECTOR OF VIDEO PRODUCTION: Chad Hoppenwasser
SENIOR INTEGRATED PRODUCER: Ramon Nunez
INTEGRATED PRODUCER: Romeo Joven
JR. INTEGRATED PRODUCER: Mike Borell
SR. BUSINESS AFFAIRS MANAGER: Lindsay Wakabayashi
VP/GROUP ACCOUNT DIRECTOR: Scot Beck
ACCOUNT DIRECTOR: Adrienne Walpole
MANAGEMENT SUPERVISOR: Gillian Perazzo
CONTENT SUPERVISOR: Nick Larkin
CONTENT MANAGER: Dave Ellerbee
COGNITIVE ANTHROPOLOGISTS: Heather LeFevre, Erica David, Jenifer Murray
GROUP PLANNING DIRECTOR: Benny Thomas
PRODUCTION COMPANY & CITY: Prettybird, Los Angeles
DIRECTOR: Paul Hunter
DIRECTOR OF PHOTOGRAPHY: Tobias Schliessler
EXECUTIVE PRODUCER (PRODUCTION CO): Kerstin Emhoff, Ali Brown
HEAD OF PRODUCTION (PRODUCTION CO): Tracy Hauser
LINE PRODUCER (PRODUCTION CO): Leslie Vaughn
EDITORIAL COMPANY & CITY: NO6, Los Angeles
EDITOR: Kevin Zimmerman
EXECUTIVE PRODUCER: Crissy DeSimone
POST PRODUCER: Leslie Tabor
MUSIC HOUSE: Comma, Los Angeles
COMPOSER: Josh Good
EXECUTIVE PRODUCER (MUSIC): Bonny Dola

 

End Cards/Tags: Gentleman Scholar

Creative Dir: William Campbell & Will Johnson

EP: Lindsay Bodanza

Art Director: Johnpatrick Rooney, Jordan Lyle

Producer: Tyler Locke

Designer: Janice Ahn, Sang Shin, Macauley Johnson, Dominica Jordan, Peter Lee, Silvia Yom, Shawn Kim, Heather Aquino, Shawn Lee, Sam Kim

3D Generalist: Tim Hayward, Tucker Corson, Ben Grangereau,

Lead Compositor: Anthony Lyons