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Hires, Wins & Business

CP+B Named Global Agency of Record for Aircraft Manufacturer Embraer

Crispin Porter + Bogusky Miami, 1 week, 1 day ago

Agency will work on creative, social, media planning and media buying while raising awareness for the Embraer brand

CP+B Named Global Agency of Record for Aircraft Manufacturer Embraer

CP+B announced today that it has been selected by Embraer, the world’s third-largest aircraft manufacturer, as global agency of record after a significant review. CP+B will handle creative, social, media planning and media buying while raising awareness for the Embraer brand and supporting their services & support, commercial, defence and executive aircraft business units in markets around the world.

"Nearly 50 years after our first flight, Embraer is driven more than ever by our dreams and passion. So, we could never partner with an agency other than CP+B,” said Allan Macintyre, Head of Global Marketing and Branding, Embraer. “Their creativity, agility, availability and obsession for the idea and for what's right and optimal impressed us from our very first talks. Like us, CP+B has this unshakeable belief that there is always a better solution.”

The Embraer account will be led by CP+B Miami in cooperation with CP+B Brazil. This year, the leadership team at CP+B Brazil broadened its responsibility to include oversight of CP+B Miami, integrating the two offices in a unique way that has dramatically enhanced the creative and growth opportunities for each. The combined office is led by Chief Creative Officers Marcos Medeiros and Andre Kassu, and CEO Vinicius Reis, who were recently joined by Executive Creative Director, CP+B Miami, Tom Adams. Tom returned to CP+B in 2016 after selling Goodness Mfg., the boutique creative shop he co-founded 10 years ago, and a stint at Deutsch LA.

“As we cultivate this new creative corridor, what better partner than Embraer, a massive global brand based in Sao Paulo with a large footprint in Florida, and aspirations to raise its profile in the US as well as around the world,” said Vinicius Reis, CEO, CP+B Miami and Brazil.