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CP+B Miami Learns to Let Stuff Go in New Letgo Ads

Crispin Porter + Bogusky Miami, 7 months, 3 weeks ago

Agency follows last year's spots with 'Space' & 'Escape' directed by Craig Gillespie

CP+B Miami Learns to Let Stuff Go in New Letgo Ads

These new Letgo spots, from CP+B Miami, use extreme situations to show how we are all irrationally tied to things we don’t need anymore, and how with letgo’s quick, streamlined mobile experience, users can easily post an item for sale in seconds.

In “Space”, an orbiting station is being severely hit by an asteroid storm and all astronauts are urged to eject through the escape pod but one of them refuses to leave behind his guitar amplifier. In “Escape”, a spy won’t let go of his barbecue even when being chased down by enemies. 




Creative Agency

Executive Creative Director: Gustavo Sarkis

Account Director: Claudia Machado

Head of TV / Production: Kate Hildebrant

Creative Agency: CP+B Miami

Business Affairs: Lisa Gillies

Content Manager: Marshall Mann, Cristina Flores

Associate Creative Director: Jeff Siegel, Alvaro Ramos

Integrated Producer: Sarah Patterson

Music and Sound

CCO: Joel Simon

Composer: Joel Simon and Seamus Kilmartin

Executive Producer: Susie Boyajan

Music Production: JSM

Sound Design: Michael Anastasi @ Barking Owl

Sound Mix: Rohan Young @ LIME STUDIOS

Offline

Edit Assistant: Oli Hecks

Edit Company: Spot Welders

Editor: Haines Hall

Executive Producer: Carolina Sanborn

Post Production / VFX

Colourist: Matt Welch (Escape), Ian Holland (Space) & Stefan Sonnenfield

Executive Producer: Stephanie Gilgar

Post Production House: Method Studios

Senior Producer: Michelle Machado

VFX Supervisor: Ben Walsh

Production Company

Directors: Craig Gillespie

DOP: Toby Irwin

Executive Producer: Emma Wilcockson

Managing Director: David Zander

Producers: Jay Shapiro

Production Company: MJZ

Production Manager: Susan Levin

Category: Online retailers , Retail and restaurants

Genre: Comedy , Visual VFX