CP+B Create Insanity Mirror for Far Cry 3

Crispin Porter + Bogusky have created a new mobile app to promote the launch of Far Cry 3, the blockbuster video game from Ubisoft.

 

As Far Cry 3 is a first person shoot game set on an island of insanity, the agency have created the ‘Insanity Mirror’, an app to reveal your inner madness, to support the release throughout Europe, the Middle East and Africa. The free iPhone app, dares users to 'Face your insanity' by letting them meet, and have a conversation with, their deranged avatar. They can even let their avatar loose on Facebook to freak out their friends.

  

This is CP+B’s second project for Ubisoft. The first was Autodance, the mobile app designed to promote the launch of Just Dance 3, which has been downloaded more than eight million times to date.