CP+B Brazil Named Agency of Record for Diageo Brazil Brands

CP+B announced today that it has been selected by Diageo Brazil as agency of record for Smirnoff, Johnnie Walker and Ypióca – the well-known Brazilian cachaça, or sugar cane spirit – after a competitive review. The accounts will be led by CP+B Brazil’s Chief Creative Officers André Kassu and Marcos Medeiros, and Chief Operating Officer Vinicius Reis.

“This is a very special victory for us because it’s the result of a unique Diageo process that evaluated agencies for their history, teams, values and purposes. It’s especially exciting as we are a relatively new agency and it speaks to the value of our people and our commitment to the work,” said Vinicius Reis, Partner and COO, CP+B Brazil. “We’re honored to have the opportunity to continue to grow the legacy of these iconic brands.”

In the two years they have been open, CP+B Brazil has launched global campaigns that have spanned more than 30 countries, won exponential business and doubled its employee size multiple times. At the beginning of 2016, CP+B was named one of the eight best Brazilian agencies for new business growth by leading trade publication Meio&Mensagem, while earlier this month, Kassu and Medeiros were named “Creative Directors of the Year” by the Brazilian advertising association ABP.