CP+B Boulder Hires Ethan Decker as Group Strategy Director

CP+B Boulder announced today that it has hired Group Strategy Director Ethan Decker. An accomplished marketer as well as scientist, Ethan will oversee strategy on the Domino’s account as well as others. 

Ethan was most recently VP of Insight & Strategy at the shopper marketing and promotional agency The Integer Group, where he led a large team creating award-winning work for Procter & Gamble, Kellogg, PepsiCo and MillerCoors. Prior to that, Ethan was Planning Director at then-fledgling 72andSunny, where he led strategy for Discovery, Nike, Quiksilver and Roxy. Ethan also spent time at Radar Communications, an ethnographic research firm in Boulder, conducting global research for Intel and Unilever.

Ethan began his career as an ecologist, earning a PhD in urban ecology and human evolution from the University of New Mexico. He has studied complex systems theory at the Santa Fe Institute and published work in PloS ONE and the Annual Review of Energy and the Environment. Ethan has also presented on the science of marketing, including SXSW and TED.

“What we love most about Ethan is that despite his deep expertise and scientific mind, he's always willing to throw it all away and invent something completely new,” said Eric Zuncic, Chief Strategy Officer, CP+B. “His innate sense of curiosity and creativity, backed by the rigor of real scientific analysis is a rare find in our world. Most importantly, our creatives noted that he is the ‘Perfect amount of weird to help us make great work’ – which is about as good a compliment as I’ve ever heard.”