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CP+B and Partizan for Milka

Lilac bovine stars in Matthias Hoene-directed spot

CP+B and Partizan for Milka


To launch new Milka Toffee, Crispin Porter + Bogusky London have created a :20 TV spot called ‘The Toffee Cow’.  This is the first time that Milka has entered the Candy category.
In the spot Lila (the lilac Milka cow) meets “Toffee”, and shows her a little tenderness by blowing her hair out of her eyes so she can see better. Although the cows are very different, they work well together, just like Milka chocolate and chewy caramel. The spot will run across Europe, starting with France and Germany.
Project name – Candy Lila Meets The Toffee Cow
Client – Martha Miralles, Platform Manager – Indulgent Candy Europe , MDLZ
Brief – Toffee is seen to be boring and traditional.  How do we announce that Milka is here to bring some tenderness and charm to Toffee.
Creative agency – CP+B
Copywriter – Emma Penz
Art director- Phil Sinclair
Planner (creative agency) – Ruth Chadwick
Media agency - Mindshare
Media spend
Agency producer – Jane Bessey
Production company – Partizan Films
Director – Matthias Hoene

Category: Food