Cotton’s Got Your Back During Uncomfortable Moments in Campaign by DDB NY

With a new tv and digital national campaign, DDB depicts uncomfortable moments in four humorous 15 second ads for Cotton Incorporated. Intentionally fast-paced to defend against the consumer’s ever shrinking attention span, the featured scenarios are listed and viewable below

Disaster Date -  a woman grows increasingly uncomfortable as her date begins to point out tattoos dedicated to his ex-girlfriends.

Sketchy Situation -  a news anchor grows ill at ease while reporting on a Peeping Tom that looks surprisingly like him'.

Meme - a woman’s embarrassing fall goes viral and sweeps the Internet.

First Day Fail – a series of workplace face-plants gets a woman's first day on the job off to an awkward start.

Each spot closes with a voice over reminding us that while various things in life - dating, going viral, becoming a suspect - can feel uncomfortable, your clothes shouldn’t. Cotton. The Fabric of our Lives.

The campaign builds off the insight that we are living in uncomfortable times. Less sleep, more stress. Less cruise-control, more traffic. The truth is, we feel uncomfortable more and more often these days. Cotton owns comfort…it makes you look good and feel good.  So, during uncomfortable moments, cotton’s got your back. You’ll always be physically comfortable in cotton.

Disaster Date, the first spot is running on Network and Cable, and all four spots will run across digital networks and eventually social.