Coral Revamps its Image with New Sports Betting TV and Radio Campaign

This week, leading bookmaker Coral unveil their latest advertising campaign to promote their extensive sports betting offer. The high-energy, action-packed TV and radio ads, were created by Big Al’s Creative Emporium, and feature the voice of Peaky Blinders star Joe Cole.

The multi-million pound campaign is devised to capture the excitement and passion of live sporting events and has been developed to tailor specific ads to our favourite sports, including football, darts, snooker, horse racing and tennis.

On screen visual effects were created by award-winning studio, Framestore and actor Joe Cole’s distinctive voice describes the highs and lows of live sporting action: ‘[Football] A 90-minute rollercoaster ride of emotions… You can watch it or you can get involved in it. Do you want to be a spectator or a player?’

The first of the 30-second ads will launch on SKY SPORTS on December 6th and the suite will continue to run across SKY networks and BT SPORT throughout the festive season and into the New Year. In total the new campaign will comprise three TV ads, seven radio ads (for TalkSPORT) as well as press ads, in-shop POS and creatives for social media.

Olly Raeburn, Coral Brand Director said, “Being a sports fan is not just about winning or losing, it’s about getting involved, and this new campaign is designed to encourage punters and would-be pundits to do just that.

Raeburn continues, “Our new executions are much more contemporary and much more product focused. They're brimming with energy, packed full of action and really drive a sense of engagement around sport, putting Coral right at the heart of the action.”