Confused.com Awards £40m Advertising Account to Karmarama
Karmarama has won the account for Confused.com, an amibitious brand in a competitive and highly creative sector. The pitch process began at the beginning of the year and was against Wieden + Kennedy, BBH and TBWA.
Paul Troy, CMO at Confused.com said: “These are exciting times for Confused.com and this is just the start of a wave of new activity planned for this year to re-energise our brand and drive market share growth. We have big plans for Confused.com and Karmarama are a great creative partner to help us realise that ambition.
Nik Studzinski, CCO at Karmarama said: “Paul and his team have huge creative ambitions for the Confused.com brand. We’re thrilled to be working with them in one of the toughest categories out there, but also one of the most creative.”
The review followed the arrival of a new chief marketing officer, Paul Troy, who created the “you’re so Moneysupermarket” campaign with Mother when at the brand from 2011 to 2013.