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Commonwealth//McCann's New Campaign for Chevrolet Honours Goalkeepers

Campaign encourages young women to play sports as springboard for success in life

Commonwealth//McCann's New Campaign for Chevrolet Honours Goalkeepers

Commonwealth//McCann produced its latest campaign for client Chevrolet and Chevrolet FC in partnership with the Women’s Sports Foundation to encourage young women to stay in sports and empower them through mentorship to set goals that will help them fulfil their ambitions. The full campaign, titled “GoalKeepers,” was unveiled during the Manchester United match against Tottenham in Manchester, United Kingdom, on Sat, Oct. 28.
During development of the campaign, we utilised a core statistic to tell a modern success story – that 94 percent of female leaders played sports as a girl. “Girls who play sports are more likely to graduate from college, have successful careers and become leaders, which is why we have created our GoalKeepers initiative,” said GM Chairman and CEO Mary Barra. This powerful message is carried throughout the creative and is echoed by Billie Jean King, winner of 39 Grand Slam titles, 20 Wimbledon titles, Life magazine’s “100 Most Important Americans of the 20th Century” and founder of the Women’s Sports Foundation.

Creative Agency

Senior Strategist: Anu Reddy (Global, Comms) Christina Poindexter (Global)

Senior Business Manager: Julie Peterhans

Project Manager: Jenny Hadin

Music Producer: Lars Makie (Yessian)

Head Strategist: Ash Farr

Head of Production: Michael Yessian (Partner - Yessian)

Global Chief Creative Officer: Greg Braun Matt Canzano (Deputy)

Executive Producer: Paul Renusch, Kristen Van Fleet (

Director of Digital Production: Jeff Beverly (Content)

Creative Agency: Commonwealth//McCann

CEO: Dominic Pandolfino (Nice Shoes)

Associate Producer: Jacob Munson

Associate Creative Director: Nick Allen, Brian Bono

Art Director: Celia Nelson

Account Director: Dave Paxton

Music and Sound

Mix: Another Country


Producer: James Henry Antonia Del Duco

Executive Producer: Mary Connolly

Editor: Kathryn Hempel

Edit Company: Cutters

Post Production / VFX

VFX: Flavor

Post Production House: Cutters

Colourist: Roslyn Di Sisto

Colour Company : Nice Shoes

Production Company

Production Company: Splendid & Co.

Producer: Elena Halvorson

Partner: Taylor Ferguson (EP) Erin Tauscher (EP)

Director: Ramaa Mosley (Dop)

Talent Acquisition

Talent Acquisition: Stacy Swann