Colenso BBDO Auckland Leads Kiwi Pack at Shortlist Stage of The 2018 APAC Effie Awards
A total of 157 entries have emerged as finalists
and will be contending for metals at the 2018 APAC Effie Awards.
Colenso BBDO leads the Kiwi agency pack with seven finalists, followed
by Special Group with four and DDB with one finalist.
The finalists are determined after two rounds of rigorous deliberations
by some 200 of the most talented and experienced Jurors from across the
region. This year's awards are headed by the Awards chairman, Charles
Cadell of McCann Worldgroup, and 8 heads of jury - David Porter of
Unilever, Elaine Chum of Philips, Guan Hin Tay of J. Walter Thompson,
Joanna Flint of Google, Rupen Desai of Edelman, Ruth Stubbs of
iProspect, Sameer Desai of Mundipharma and Silas Lewis-Meilus of
McDonald's.
VIEW THE FULL LIST OF FINALISTS - apac-effie-2018-finalists(1).pdf
This year's finalists saw a wider spread of representation from over 15
different markets, with newer markets such as Pakistan and Bangladesh
receiving a spot on the list of finalists.
Dominating the list
this year is McCann Worldgroup with total of 33 finalists. This is
followed by Ogilvy and Mather with 28 finalists and BBDO Network with 22
finalists.
Says Cadell: "It is always inspiring to review work
from across the Asia Pacific Region. The jury this year had a
challenging task in defining what represents the best of our business.
We are proud to unveil the finalists for the 2018 APAC Effies and look
forward to congratulating all winners at the awards gala."
The
Effies are recognised by advertisers and agencies as the gold standard
of marketing effectiveness globally, and a pre-eminent award that
celebrates and awards ideas that work.
Winners of the 2018
competition will be announced at the Awards Gala which will be held at
the Four Seasons Hotel, Singapore on 27 April 2018. For more
information, please visit www.apaceffie.com.
