senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Coca-Cola Says Goodbye to Rio 2016 with Record-breaking Campaign

23/08/2016
99
Share
Influencers from UK, US, Australia & Brazil team up to break unusual records in campaign from Mutato

With Rio 2016 Olympic Games coming to an end, Mutato launched the third and final video of the "Record Breakers" series, Coca-Cola's global digital campaign for the games.

In the series, influencers from the United States, United Kingdom, Australia and Brazil met in Rio de Janeiro during the 2016 Olympic Games to break unusual records together and enjoy the experience of being together and enjoying Coca-Cola.

In the final video, scenes of the broken records and behind the scenes material show the experience of the energetic team of influencers in Rio de Janeiro. 






The campaign was considered a great success, with a study from Sprinklr ranking Coca-Cola both in the 1st and 2nd positions of most remembered brands during the games in the social media environment. 

The campaign has been developing during the games under the hashtag #ThatsGold and was created by Mutato, a São Paulo-based branded content agency, part of the J. Walter Thompson group in Brazil.

Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from
0
0
Bombshell
Victoria's Secret
28/03/2024
0
0
First Conversations
Heetch
28/03/2024
1
0
ALL THEIR WORK