Clemenger BBDO Melbourne Snares BMW to Replace Long-Term Client Mercedes-Benz

After a three-way creative pitch, BMW has appointed Clemenger BBDO, Melbourne to its creative account, replacing 20+ year incumbent Ogilvy.

Says BMW GM of marketing Tony Sesto: "BMW Group Australia is on the threshold of launching a range of exciting new products in new segments, and so we sought an innovative creative agency to design and implement campaigns to support these initiatives.

"We are delighted to be partnering with Clemenger going forward and we anticipate continuing our strong growth in the premium automotive market over the next several years."