Clemenger BBDO Melbourne Named Most Awarded Agency at 2016 Caples Awards
Clemenger BBDO Melbourne has taken home more trophies than any other Australian agency at the world’s most important direct and interactive award show, the Capels.
The agency was awarded two Gold, four Silver, three Bronze and four finalists in the Capels. Client Bonds was also awarded the prestigious Courageous Client of the Year trophy.
Following its success at Cannes a fortnight ago, ‘The Boys’ campaign for Bonds won multiple awards at the Caples, including Gold for Content Marketing and two Silver awards, for Launch Campaign and Social Media Campaign.
The agency also won Gold for Origin Solar Stealers in the Content Marketing category and Silver for the Best Integrated Campaign. The Rate My Roof app, created as part of the Origin campaign also won Silver for the Creative Use of Technology and Bronze in the Mobile Marketing category.
Save Retirement for MLC won a Bronze in the Direct Response TV category and Fanshake for NAB won Bronze in the Promotional/Activation Effort category.
Clemenger BBDO Melbourne Executive Creative Director Ant Keogh says it’s great to see the younger creatives getting the recognition for their hard work: “It’s such an honour to receive just one award at The Caples, let alone taking home ten, along with four finalists. We’re absolutely delighted for all our teams.”