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Creative
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Clemenger BBDO Melbourne and Pedigree Say DentaFlex Helps Your Dog's Mouth Come Up Roses

Clemenger BBDO , 3 months, 2 weeks ago

New campaign follows Pedigree's Feed the Good platform

Clemenger BBDO Melbourne and Pedigree Say DentaFlex Helps Your Dog's Mouth Come Up Roses

Clemenger BBDO Melbourne has created a new campaign for Pedigree DentaFlex, further building on its 'Feed the Good' platform.

A dog's' breath isn't always the best. But sometimes that whiff isn't entirely their fault. Mars Petcare marketing director, Ben Culligan, says it's often exacerbated by the things around the house that dogs love to chew on or pick-up.

Says Culligan: "DentaFlex is a tasty treat for dogs which provides a deep clean for their teeth while they chew. It's revolutionary texture gets around the teeth, getting in close to the gum line to help fight the build-up of plaque and tartar."

Clemenger BBDO Melbourne executive creative director Ant Keogh says Feed the Good is an amazing platform to work with.

Says Keogh: "Its strength lets us deliver great product work, as well as big global brand campaigns, which is such a pleasure."

VIEW THE CHOW CHOW BLOSSUM AD
VIEW THE OLD ENGLISH SHEEPROSE AD
VIEW THE WHITE SAMOYED GERBERA AD
PLAY THE GRISTLE SPOT
PLAY THE SLIPPERS SPOT
PLAY THE TENNIS BALL SPOT


MUB1866_Pedigree_Dentastix_ShopaLive_1080x1920px_Old English Sheeprose.jpgThe campaign includes outdoor and a series of radio spots, which graphically describe the delightful things dogs put in their mouths during the day - usually just before giving their owners a 'kiss'. The stunning 'flowers' (Old English Sheeprose, Chow Chow Blossom and White Samoyed Gerbera) were created by a model maker, covered in fake fur and photographed.

Ben Culligan - Marketing Director - Mars Petcare
Kate Waite - Marketing Manager - Pedigree Mars Petcare
Jess Hoare - Brand Manager - Pedigree Mars Petcare

James McGrath - Creative Chairman
Ant Keogh - Executive Creative Director
Ruben Cirugeda - Art Director (Outdoor)
Tom Ellwood - Copywriter (Outdoor)
Russel Fox - Art Director (Radio)
Richard Shaw - Copywriter (Radio)
Bryce Coombe - Group Account Director
Khia Croy - Account Director
Charlotte Lang - Account Manager
MUB1866_Pedigree_Dentastix_ShopaLive_1080x1920px_White Samoyed Gerbera.jpgMichael Derepas - Planning Director
Nicholas Short - Print Producer
Karolina Bozajkovska - Producer
Nick Pledge - Model Maker
Vanessa Ellis - Fur Stylist
Aaron Foster - ADFX - Photographer/retoucher
Ralph Van Dijk - Director of sound & Voice Talent - Eardrum
Paul Le Coutier  - Sound Designer/Engineer
Flagstaff - Sound House