Clemenger BBDO Melbourne and Pedigree Say DentaFlex Helps Your Dog's Mouth Come Up Roses
Clemenger BBDO Melbourne has created a new campaign for Pedigree DentaFlex, further building on its 'Feed the Good' platform.
A dog's' breath isn't always the best. But sometimes that whiff isn't entirely their fault. Mars Petcare marketing director, Ben Culligan, says it's often exacerbated by the things around the house that dogs love to chew on or pick-up.
Says Culligan: "DentaFlex is a tasty treat for dogs which provides a deep clean for their teeth while they chew. It's revolutionary texture gets around the teeth, getting in close to the gum line to help fight the build-up of plaque and tartar."
Clemenger BBDO Melbourne executive creative director Ant Keogh says Feed the Good is an amazing platform to work with.
Says Keogh: "Its strength lets us deliver great product work, as well as big global brand campaigns, which is such a pleasure."
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Ben Culligan - Marketing Director - Mars Petcare
Kate Waite - Marketing Manager - Pedigree Mars Petcare
Jess Hoare - Brand Manager - Pedigree Mars Petcare
James McGrath - Creative Chairman
Ant Keogh - Executive Creative Director
Ruben Cirugeda - Art Director (Outdoor)
Tom Ellwood - Copywriter (Outdoor)
Russel Fox - Art Director (Radio)
Richard Shaw - Copywriter (Radio)
Bryce Coombe - Group Account Director
Khia Croy - Account Director
Charlotte Lang - Account Manager
Michael Derepas - Planning Director
Nicholas Short - Print Producer
Karolina Bozajkovska - Producer
Nick Pledge - Model Maker
Vanessa Ellis - Fur Stylist
Aaron Foster - ADFX - Photographer/retoucher
Ralph Van Dijk - Director of sound & Voice Talent - Eardrum
Paul Le Coutier - Sound Designer/Engineer
Flagstaff - Sound House