Cillit Bang's Sweaty Flashdance Makes Cleaning Exciting... Almost
Cillit Bang is launching its first global campaign, and it'll definitely sweep you off your feet.
In the film, launching on web and TV, we meet a mechanic who discovers how efficient Cillit Bang’s products are - all the while putting on quite the show.
The ad, created by BETC Paris, was directed by Michael Gracey and produced through Partizan. The intense choreography is set to a BETC Pop edit of the classic Flashdance tune, 'She’s a Maniac.'
TV Producer: David Green, Emilie Cointot
Creative Director: Stephane Xiberras, Jacques Jolly
Copywriter: Guillaume Rebbot
Art Director: Alexandre Saad, Marie Baillot, (Assist) Clement Hedouin
Planner: Marianne Hurstel
Creative Agency: BETC Paris
Music and Sound
Sound Design: Gum
Director: Michael Gracey
Production Company: Partizan
Category: Cleaning products , Home
Genre: Music performance , choreography