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Chris Hemsworth Stars in Latest Foxtel 'Make It Yours' Campaign via Whybin\TBWA, Sydney

Whybin\TBWA Group Sydney, 2 months, 3 weeks ago

Shot by Finch's Nick Ball, the activity spans cinema, TV, online video, dynamic digital, Facebook 'canvas' units, digital out-of-home, radio and national press.

Chris Hemsworth Stars in Latest Foxtel 'Make It Yours' Campaign via Whybin\TBWA, Sydney

Foxtel's creative platform 'Make It Yours' continues in July with new activity across media that includes a starring role by movie superstar Chris Hemsworth as you've never seen him before.

Conceived by Whybin\TBWA Sydney, produced with Foxtel's Felix, and shot by Finch's Nick Ball, the activity spans cinema, TV, online video, dynamic digital, Facebook 'canvas' units, digital out-of-home, radio and national press. The campaign with Chris Hemsworth launched yesterday online and on televisions across Australia. In the six spots we see Chris enjoying Foxtel Movies on his TV, laptop and tablet around the house.

VIEW THE SPOT

View the Smoothie Spot
View the Menu Spot
View the Comfort Spot
View the Cry Spot
View the Dimmer Spot
View the Sweet Spot Spot


The campaign showcases the differentiating benefits for customers of Foxtel, including the ability to stream from over 1,200 of the hottest movies on demand, anytime you want, and the best choice in new drama, lifestyle shows and complete seasons to suit everyone. The campaign digs deep to entertain us with the real ways people watch their favourite shows and movies.

Says Rob Farmer, Foxtel Director of Content Marketing: "After a big impact with the launch of this creative platform to customers earlier in the year, anchored around the return of big shows like Game of Thrones, Girls and Wentworth, it's great to see the 'Make It Yours' campaign now evolve to embrace Foxtel's other points of difference with a focus on movies. We're excited to share these original spots with Australia as they feature a candid Chris Hemsworth relaxing at home with his Foxtel."