Cheil Worldwide Continues D&AD Impact Success with 2 Pencils in 2017

Cheil Worldwide Hong Kong this week continued their D&AD Impact winning ways adding a Wood Pencil for Tesco Safety Bag. In the face of China's food safety issues, this innovative product-based campaign is helping Chinese consumers eat safer fresh produce thanks to supermarket bags that can remove pesticides. It previously won a Silver Clio, five Adstars awards and was shortlisted in two Cannes Lions categories.

At the same time, McKinney, the Cheil Worldwide agency based in North Carolina and New York, took home a Graphite Pencil for their STOPHB2 campaign.

The StopHB2 campaign contributed to Governor Pat McCrory being booted out of office by voters, having previously pushed the so-called Bathroom Bill through. McKinney harnessed the power of everything from Facebook CEO Mark Zuckerberg to printing the Bathroom Bill on toilet rolls in their efforts to inspire North Carolina voters to vote McCrory out of office. for his anti-transgender policy. The campaign has also won recognition from The One Show and Cannes Lions.

 

Cheil Worldwide was one of only 10 creative agencies to win multiple D&AD Impact pencils.