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Cheeky New Foxtel Ads Will Definitely Resonate with You Binge Watchers Out There

Whybin\TBWA Group Sydney, 6 months ago

Whybin\TBWA Sydney teams with Felix & Finch's Nick Ball for series of hilarious spots

Cheeky New Foxtel Ads Will Definitely Resonate with You Binge Watchers Out There

Whybin\TBWA Sydney and Foxtel’s in house creative agency, Felix, have launched a major new campaign for Foxtel. Dubbed ‘Make it Yours’, the new marketing push celebrates the wonderful ways subscribers can enjoy the unrivalled breadth and depth of the world’s best programming available on Foxtel.

Whether watching on the couch, on the bus, in the restaurant, or even in the bathroom, Australians are embracing Foxtel’s content as part of the fabric of their everyday lives. Not only are everyone’s programming tastes different, but so is their behaviour when it comes to how they enjoy the content they love. 

The integrated campaign includes a 2-minute cinema blockbuster to launch the upcoming season 6 of ‘Game of Thrones’, as well as five other film executions. The campaign kicked off on Sunday 20 March and will continue its rollout over the coming months.

Says Paul Bradbury, CEO Whybin\TBWA: “We are immensely proud of this first campaign that launches a new long term platform idea for Foxtel. The spirit of collaboration and creative excellence working with the Foxtel marketing team and Felix has been evident from our very first meeting”. 

Says Rob Farmer, Foxtel’s Director of Content Marketing: “It's a lesser known fact that every customer can stream Foxtel anytime, anywhere, via our Anytime menu and Go app. Our unmatched investment in content also means that we offer the widest selection of the world's best new shows, from home and abroad. It's exciting to launch a long term campaign that can bring all these benefits beyond sport to life. We've had a lot of fun making it with the Whybin's team”.

Creative Agency

Copywriter: Cameron Dowsett

Art Director: Mark Tallis

Executive Creative Director: Gary McCreadie, Wesley Hawes

Group Account Director: Camilla Stapley

CEO: Paul Bradbury

Creative Agency: Whybin\TBWA Sydney

Executive Planning Director: Hristos Varouhas

Music and Sound

Composer: Jonathan Dreyfus

Sound Design: Simon Kane - Song Zu


Editor: Jo Scott - The Butchery

Post Production / VFX

Visual Effects: Drew Downes - The Refinery

Production Company

Production Company: Finch

Director: Nick Ball

Producer: Julianne Shelton

Executive Producer: Rob Galluzzo, Corey Esse

DOP: Lachlan Milne ACS

Production Designer: Neville Stevenson

Category: Publications and media , Streaming Services

Genre: Comedy