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Hires, Wins & Business
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Checkers & Rally's Restaurants Appoints Fitzgerald & Co as Lead Strategic Creative Agency

McCann North America, 8 months ago

The announcement coincides with a rapid expansion of the franchise

Checkers & Rally's Restaurants Appoints Fitzgerald & Co as Lead Strategic Creative Agency

Checkers and Rally’s restaurants today announced the selection of Fitzgerald & Co in Atlanta to handle strategic, creative and digital responsibilities. The selection, which followed a competitive review that included multiple agencies, is effective immediately.  360i is the incumbent agency. The Checkers & Rally’s system, which consists of 507 franchises and 324 company-owned locations across 30 states, has been expanding rapidly, adding 37 restaurants in 2015, with plans for an additional 55 in 2016.


“The Checkers and Rally’s brand has been on a winning streak, outpacing category growth in four of the past five years.  We’re now poised to jump to the next level and we were looking for a strategic and creative partner who can really bring to life what consumers love about our food and our brand.” said Terri Snyder, Executive Vice President and Chief Marketing Officer. “Fitzgerald developed a unique perspective on our brand and customer and presented a strategic and creative vision telling the distinctive Checkers & Rally’s story. They also impressed us with the way they work together and involved us in their thinking.”


Matt Woehrmann, CEO of Fitzgerald & Co, said: "Throughout this review, we met great people, found terrific chemistry and had a lot of fun digging into the unique spot Checkers & Rally’s has in the category.  We are thrilled to be chosen as their partner and can’t wait to create great work for this brand.  The win is also a gratifying demonstration of the momentum of our growing and evolving team of talent at Fitzco.” 



Category: Restaurants , Retail and restaurants