Checkers & Rally’s Launches #CheeseBarter on National Cheeseburger Day
Fitzco social media campaign urges Fast Foodies to show their cheeseburger love
Checkers & Rally’s is making a Fast Foodie’s cheeseburger dreams come true this National Cheeseburger Day (September 18). On Tuesday, the brand will ask fans to tell us what they’re willing to do to get a free year of Checker/Rallyburger with cheese. The lucky winner with the boldest idea will take the prize.
Full-service advertising agency Fitzco created a social media campaign to support #CheeseBarter
, which is running for 24 hours on Twitter, Facebook and Instagram. Entrants will post their craziest ideas with #CheeseBarter and #contest, and the most creative entry will be chosen and announced the following week.
“Lots of brands have cheeseburgers, but Checkers & Rally’s has the best in the game, and we want to reward our Fast Foodie’s passion for our cheeseburgers with a year-long supply in honor of National Cheeseburger Day,” Doug Circle, Social Media Manager at Checkers explained.
Checkers & Rally’s Restaurants, Inc. began as two separate but similar restaurant concepts -- Checkers and Rally’s. In 1999 the brands were merged into a single system. Today the brand generates $800 million in annual system-wide sales, with notable strength in the Southeast, Mid-Atlantic and Midwest.
Checkers & Rally’s
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Chandler Melton, Lauren Edwards
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