Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 167

Channel 5 Launches VFX-driven Campaign for Big Brother’s Return

Gramercy Park Studios, 4 months ago

Gramercy Parks Studios partners with the broadcaster to create a series of promos

Channel 5 Launches VFX-driven Campaign for Big Brother’s Return

Broadcaster Channel 5 has partnered with Gramercy Park Studios (GPS) to create a series of VFX-driven promos for the imminent return of Big Brother. Featuring the show’s presenters, Emma Willis and Rylan Clark-Neal, almost every element of the campaign was created in post production by GPS. 

In both the 20 and 30 second promos, Rylan is seen smashing a sledgehammer against an enormous mirror, shattering it into the form of the new Big Brother logo. The shards of glass then fly past the presenters and towards the screen, creating an unsettling but visually stunning 3D experience. 

Richard Ireland, Managing Director of GPS, says: “It was a pleasure to work with Channel 5 and the team on this project. The promo really shows off the talent and facilities we have at Gramercy Park Studios. And being able to provide Offline (including on-set editing), VFX, CGI and Colour Grading all under one roof really showcased the benefits of our end-to-end offering in keeping the creative as the most important thing.”

Matt Lowery, Head of 3D at GPS, comments: “Broadcast work is usually a lot of fun and this job was no different. We received the kind of brief that CG artists really love: ‘It just needs to look beautiful’ was repeated throughout.”

Prior to the shoot Mark Beardall, Head of 2D at GPS, created a pre-visualisation in Flame that proved invaluable in tackling Channel 5’s intricate creative brief. Matt explains: “Our initial contact with the Channel 5 team revealed ambitious plans, highlighting what a technical challenge it was going to be to achieve the colour-reverse mirror effect for the opening shot. With the help of the technical pre-visualisation, we came up with a plan to get exactly what we needed from the green screen shoot.”

However, on-set production was complicated by the fact that Rylan and Emma weren’t available at the same time, so GPS editor, Vee Pinot, was on-set to edit and test the footage, ensuring it would work in post production. 

To address the issue of designing shards created by Rylan’s hammer blow, GPS’s 2D and 3D departments worked in close partnership, turning to a combination of Flame and CG. Mark comments: “The mirror aspect of the build was built in Flame, then transitions to the CG version as the hammer impacts. The environment frames were exported from Flame to our 3D department so that they could then reflect the environment correctly in the breaking glass.”

Matt adds: “When it comes to moving thousands of pieces of CG geometry in any kind of realistic way, simulation is the way to go. We used a combination of Realfow, Maya and Bullet dynamics to achieve the final shattering simulation of over 4,500 separate pieces of geometry. The shattering of the logo was created using the same techniques, taking into account the look of the newly designed Big Brother eye, and blended into our final glass world. Once we had the glass and mirror shards moving how we wanted them, we added in some hand animated ‘hero’ shards, some finer glass particles, and started the lighting and rendering process.” 

Matt and the 3D team at GPS then created the transition glass shards that fly directly towards the viewers’ eyes, further intensifying the 3D feel of the entire spot whilst also presenting Channel 5’s sleek new branding.

Matt says: “Each shot is connected through an elaborate transition shard that we had to hand animate. The final three transitions introduce elements of Channel 5’s newly designed channel branding, and Rob (Fox, Creative Director of Channel 5) and his team were keen to have these shots feel like part of the bigger Channel 5 brand, so extra care was taken in this regard. Finally, we used Redshift, a fantastic GPU renderer, to output the final frames.”

In terms of the grade, Ben Rogers, Head of Colour, at GPS comments: “Initially I had graded the selected green screen shots and plates, rendering 2 passes, a beauty pass for skin and style, followed by a good technical pass for Flame. After the compositing had been completed, I did a final pass, or DCP, to balance and enhance the commercial, taking full advantage of what our 2d and 3d departments had provided.”



Advertiser

Brand: Channel 5

Creative Agency

Creative Director: Rob Fox

Producer: Clare McLaughlin & Lucy Bugiel

Creatives: Dene Smith, James Parsons

Sound Producer: Nigel Manington

Graphic Production: Heidi Stephenson

Offline

Editor: Vee Pinot

Post Production / VFX

CG Artists: Matt Lowery, Mike Bonnington, Peter Bartfay

Colourist: Ben Rogers

Post Production House: Gramercy Park Studios

Producer: Annika Gustavsson

Visual Effects: Mark Beardall

Production Company

DOP: David Rom

Genre: Visual VFX