CGU Insurance Launches New 'Australian As It Gets' Campaign via The Monkeys, Sydney
CGU Insurance has launched its latest campaign 'Australian as it Gets' via The Monkeys, which focuses on migrants and refugees who have become Australian business owners.
The campaign is based on a CGU Migrant Small Business Report which found that out of all Australian small businesses one out of three are owned by migrants and 83 per cent of migrant business owners did not own a business before moving to Australia.
The campaign includes a film that centres on Hamid Ranjbarian's true story, a refugee from Iran and an owner of a painting business. It follows his story of resilience and sacrifice to become a proud Australian small business owner.
As part of the campaign The Monkeys also oversaw the design and photography of the CGU Migrant Small Business Report. Arming people with the facts about migrants and the incredible contribution they make to the Australian economy, the report also busts myths on some of the negative conjecture around migrants in Australia today.
Partnering with thousands of small business owners of all backgrounds, CGU has seen first-hand the positive impact cultural diversity has had on Australia's business sector, with 33 per cent of small businesses owned by migrants. Yet according to the insurer, the significant contribution migrant small business owners make to our country is largely an untold story.
Says Mark Green, cofounder and group CEO, The Monkeys: "Small business plays a big role in driving the Australian economy and Australia's migrants have made a huge contribution. This campaign celebrates these stories and The Monkeys are proud to play a part in helping to tell them on behalf of CGU."