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Creative
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Central Films' Rodrigo Garcia Saiz Captures the Resounding Chaos of War for Cinemex

Press Kitchen, 3 months, 2 weeks ago

Director dives into the trenches in latest spot for Mexico-based movie theatre chain

Central Films' Rodrigo Garcia Saiz Captures the Resounding Chaos of War for Cinemex

Central Films’ award-winning director Rodrigo Garcia Saiz dives into the trenches to engulf viewers in the chaos of a battle in the new spot “Trench” for Mexico-based movie theatre chain Cinemex, out of EPICA.

The spot harnesses the unequivocal storytelling power of audio, plunging into the throes of an aggressive combat, with pulse-quickening panic and turmoil amidst the action. As the chaos heightens, the camera pans out to reveal the scene on a sound stage, the scene amplified to reality through the power of Dolby Atmos at Cinemex theaters. 


Creative Agency

Creative Director: Erick de Kerpel, Diego Gonzalez

Copywriter: Erick de Kerpel, Diego Gonzalez

Art Director: Erick de Kerpel, Diego Gonzalez

Head of TV / Production: Berenice Rodriguez

Creative Agency: EPICA

Music and Sound

Sound Mix: Bernardo Bravo

Audio Post Production: BRAVO AUDIO

Offline

Editor: Jorge Hernandez

Edit Company: Central Films

Post Production / VFX

Producer: Patricia, Guerra, Leonel Perez

Post Production House: Central Films

Colourist: Ricky Gaussis, MPC Los Angeles

Production Company

Executive Producer: Mauricio Francini

DOP: Mateo Londono

Director: Rodrigo Garcia Saiz

Production Company: Central Films

Category: Movies/theatre , Sports and leisure

Genre: Action , Storytelling