Casting Workbook Names Felipe San Juan VP of Business Development, LATAM and Iberia

Online casting software Casting Workbook has announced the appointment of Felipe San Juan as the vice president of business development, Latin America and Iberia. 

Casting Workbook revolutionised the online film and TV casting industry in 1994 and, for the past 25 years, has been a leading North American technology solution in the entertainment sector for actors, talent agents, casting directors, producers, directors, studios and networks. The company is renowned for its unparalleled industry insight, comprehensive casting platform technology and accessible support services. In 2019, Casting Workbook is planning the release of several exciting new products and expansion in Europe and Latin America.

“We are excited to have Felipe join our international team to share our products with new markets. He has an extraordinary record of success in the advertising and technology sectors. Felipe will be a key leader in our mission to deliver great products to actors, agents and casting professionals in Spanish and Portuguese speaking countries,” says Susan Fox, chair and founder of Casting Workbook. 

San Juan has held senior positions for a variety of brands, markets and offices, such as Bates USA in Miami, Saatchi & Saatchi and Google in Madrid, DDB in New York and, most recently, the independent creative shop in Barcelona, &Rosàs. With an extensive understanding of the reality of business and the creativity of brands in different sectors in Latin America and Iberia, he enjoys strategic thinking and delivering exceptional value to clients.

“I am thrilled to join Casting Workbook and become an active participant in the large and fast growing entertainment and advertising industry. I am impressed by the high quality and technological sophistication of the wide range of products that Casting Workbook has to offer. This will no doubt offer actors and talent buyers a new and unique tool for improving the efficiency of their work in terms of completeness, quality and speed. After many years of success in the North American market where it has proven its utility, it is time for the Spanish and Portuguese speaking professionals to benefit from this powerful platform," says Felipe San Juan.

San Juan holds a Bachelor’s Degree in Economic Sciences from Universidad Complutense de Madrid, a master in Marketing and Sales by Spanish ESIC business school and a Digital Marketing Specialization from Illinois University.